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Marketing Channel Management: An Instructor's Manual


en Limba Engleză Paperback – 27 aug 1996 – vârsta până la 17 ani
Marketing Channel Management: An Instructor's Manual has been designed to accompany the text Marketing Channel Management: People, Products, Programs, and Markets. Written by the author, this manual allows the teacher to incorporate the text fully into any course structure. An instructor may use this class-tested collection of questions and exercises to help students develop their understanding of the marketing channel and aid in the presentation of material in the classroom. It is readable, direct, and student-oriented. The manual also offers exam and quiz questions, term paper topic suggestions, and suggested transparencies.
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Specificații

ISBN-13: 9780275955472
ISBN-10: 0275955478
Pagini: 82
Dimensiuni: 156 x 235 x 4 mm
Greutate: 0.13 kg
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States

Notă biografică

RUSSELL W. McCALLEY is an adjunct professor in the School of Agribusiness and Environmental Resources at Arizona State University. He has held a number of positions in business and is the founder of R. W. McCalley and Associates, a management consulting firm based in Arizona.

Cuprins

ForewordPrefaceIntroductionPhysical Elements of The Marketing Channel StructureMarketing Channel OverviewMarketing Channel Structure and Physical DistributionMarket Characteristics and Channel ManagementProduct and Market Management Actions and OptionsOrganizing to Manage the Marketing ChannelResponsibility Effectiveness Without AuthorityThe Marketing Data Base and ForecastingCalculating Market Share and Competitive Share AnalysisManaging Products, Managing MarketsMarketing Programs and Pricing StrategiesThe Marketing Planning ProcessLegal Issues in Channel ManagementAnnotated BibliographyIndex