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Marketing for Special and Academic Libraries: Medical Library Association Books Series

Autor Valerie Gordon, Patricia Higginbottom
en Limba Engleză Paperback – 14 mar 2016
Here's an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: -The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. -The importance of using brands and brand identity to help you establish your library's brand and market that aggressively to your users and potential users. Brand consistency is stressed here. -Marketing tools: oDigital publications, oSocial media, oVisual and print marketing materials, oPersonal interactions oEvents you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn't, and we share best concise case studies from all types of academic and special libraries.
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  Rowman & Littlefield – 14 mar 2016 40787 lei  6-8 săpt.
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Specificații

ISBN-13: 9781442262706
ISBN-10: 1442262702
Pagini: 178
Dimensiuni: 152 x 229 x 13 mm
Greutate: 0.27 kg
Editura: Rowman & Littlefield
Seria Medical Library Association Books Series


Notă biografică

By Valerie S. Gordon and Patricia C. Higginbottom

Cuprins

Preface Chapter 1: Strategic Planning Chapter 2: The Marketing Plan Chapter 3: Marketing Plan Components Chapter 4: Implementation Chapter 5: Evaluation Chapter 6: Brands and Campaigns Chapter 7: Personal Interactions & Events Chapter 8: Creating Print Marketing Materials Chapter 9: Digital Publications Chapter 10: Social Media Appendix A: Sample Marketing Plan Appendix B: Sample Web Usability Test Index About the Authors

Descriere

Marketing for Special and Academic Libraries is an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with user, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively.