Cantitate/Preț
Produs
Total produse
Vezi coșul
Marketing Renewable Energy: Concepts, Business Models and Cases de Carsten Herbes

Marketing Renewable Energy: Concepts, Business Models and Cases: Management for Professionals

Editat de Carsten Herbes, Christian Friege
en Limba Engleză Hardback – 28 iun 2017
This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success?
Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 53110 lei  3-5 săpt.
  Springer International Publishing – 12 mai 2018 53110 lei  3-5 săpt.
Hardback (1) 47431 lei  38-44 zile
  Springer International Publishing – 28 iun 2017 47431 lei  38-44 zile

Din seria Management for Professionals

  • 17% Enterprise Governance of Information Technology: Achieving Alignment and Value in Digital Organizations
    Preț: 36133 lei
  • 19% Sales Excellence: Systematic Sales Management
    Preț: 51715 lei
  • The Scrum Culture: Introducing Agile Methods in Organizations
    Preț: 25543 lei
  • Case Studies on Sustainability in the Food Industry: Dealing With a Rapidly Growing Population
    Preț: 36143 lei
  • The Product Manager's Toolkit®: Methodologies, Processes, and Tasks in Technology Product Management
    Preț: 34956 lei
  • 19% Global Manufacturing Management: From Excellent Plants Toward Network Optimization
    Preț: 52123 lei
  • 17% Effective Complaint Management: The Business Case for Customer Satisfaction
    Preț: 52784 lei
  • 17% Co-Creation: Reshaping Business and Society in the Era of Bottom-up Economics
    Preț: 42748 lei
  • 15% Strategic Management Accounting: A Practical Guidebook with Case Studies
    Preț: 57856 lei
  • Business Process Management Cases: Digital Innovation and Business Transformation in Practice
    Preț: 59918 lei
  • Successful Management Strategies and Tools: Industry Insights, Case Studies and Best Practices
    Preț: 39702 lei
  • TA-Q-BIN: Service Excellence and Innovation in Urban Logistics
    Preț: 38561 lei
  • 14% The Economic Value of Digital Disruption: A Holistic Assessment for CXOs
    Preț: 61746 lei
  • 17% The Right Sensory Mix: Decoding Customers’ Behavior and Preferences
    Preț: 42917 lei
  • Responsible Procurement: Leading the Way to a Sustainable Tomorrow
    Preț: 35991 lei
  • 15% Marketing Renewable Energy: Concepts, Business Models and Cases
    Preț: 53110 lei
  • 17% Designing Performance Measurement Systems: Theory and Practice of Key Performance Indicators
    Preț: 39523 lei
  • 18% Sustainable Fashion: Governance and New Management Approaches
    Preț: 45339 lei
  • Design Thinking for Strategy: Innovating Towards Competitive Advantage
    Preț: 35799 lei
  • 19% Product Information Management: Theory and Practice
    Preț: 42580 lei
  • Sport Entrepreneurship: Developing and Sustaining an Entrepreneurial Sports Culture
    Preț: 18509 lei
  • Business Model Design Compass: Open Innovation Funnel to Schumpeterian New Combination Business Model Developing Circle
    Preț: 30763 lei
  • Marketing Wisdom
    Preț: 15856 lei
  • 15% Operational Logistics: The Art and Science of Sustaining Military Operations
    Preț: 42602 lei
  • 19% Art Wealth Management: Managing Private Art Collections
    Preț: 42398 lei
  • Digital Pricing: A Guide to Strategic Pricing for the Digital Economy
    Preț: 49077 lei
  • 18% Enterprise Governance of Information Technology: Achieving Alignment and Value, Featuring COBIT 5
    Preț: 68829 lei
  • The Modern Lean Enterprise: From Mass Customisation to Personalisation
    Preț: 39789 lei
  • 17% Lean Management for Small and Medium Sized Enterprises: Adapting Operations to Changing Business Environment
    Preț: 52669 lei
  • 15% Customer Success Management: Helping Business Customers Achieve Their Goals
    Preț: 62471 lei
  • 17% Project Finance: Structuring, Valuation and Risk Management for Major Projects
    Preț: 52566 lei
  • 20% Toolbox Digital Business: Leadership, Business Models, Technologies and Change
    Preț: 63378 lei
  • 20% Managing Industrial Services: From Basics to the Emergence of Smart and Remote Services
    Preț: 56718 lei
  • 20% Cultivating Organizational Excellence: A Practitioner’s View
    Preț: 56718 lei
  • Start-up: A Practical Guide to Starting and Running a New Business
    Preț: 35678 lei
  • 19% Aviation Risk and Safety Management: Methods and Applications in Aviation Organizations
    Preț: 45490 lei
  • 17% Build Your Own Blockchain: A Practical Guide to Distributed Ledger Technology
    Preț: 36278 lei
  • Future Telco: Successful Positioning of Network Operators in the Digital Age
    Preț: 21654 lei
  • 17% IT Management in the Digital Age: A Roadmap for the IT Department of the Future
    Preț: 36190 lei
  • Advanced Planning in Supply Chains: Illustrating the Concepts Using an SAP® APO Case Study
    Preț: 49545 lei
  • 17% Big Data in Energy Economics
    Preț: 36213 lei
  • Divestitures and Spin-Offs: Lessons Learned in the Trenches of the World’s Largest M&A Deals
    Preț: 50016 lei
  • 15% Industrial Project Management: International Standards and Best Practices for Engineering and Construction Contracting
    Preț: 58110 lei
  • Sustainable Aviation: A Management Perspective
    Preț: 39674 lei
  • 17% Global Marketing Strategy: An Executive Digest
    Preț: 36451 lei
  • 18% Enterprise Portfolio Governance: How Organisations Optimise Value From Their Project Portfolios
    Preț: 89121 lei
  • Leadership Strategies for Women: Lessons from Four Queens on Leadership and Career Development
    Preț: 27401 lei
  • UX Redefined: Winning and Keeping Customers with Enhanced Usability and User Experience
    Preț: 22760 lei
  • Green China: Sustainable Growth in East and West
    Preț: 15730 lei

Preț: 47431 lei

Preț vechi: 58556 lei
-19% Nou

Puncte Express: 711
Preț estimativ în valută:
9076€ • 9549$ • 7515£

Carte tipărită la comandă

Livrare economică 10-16 ianuarie 25

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783319464268
ISBN-10: 3319464264
Pagini: 400
Ilustrații: XIII, 397 p. 131 illus., 20 illus. in color.
Dimensiuni: 155 x 235 x 24 mm
Greutate: 0.82 kg
Ediția:1st ed. 2017
Editura: Springer International Publishing
Colecția Springer
Seria Management for Professionals

Locul publicării:Cham, Switzerland

Cuprins

Foundations of Renewable Energy Marketing: Marketing Renewable Energy - Fundamental Concepts.- Global Markets and Trends for Renewables.- Consumer Preferences for Renewable Energy.- Direct Selling of Renewable Energy Products.- Market Segmentation for Green Electricity Marketing - Results of a Choice-Based Conjoint Analysis with German Electricity Consumers.- Introducing Green Electricity as the Default Option.- Certificates in the Market for Renewable Energy in Germany.- Special Markets and New Business Models: Marketing of Biomethane.- Renewable Energies in the Contracting Market.- Renewable Energy in the Marketing of Tourism Companies.- From Energy Supplier to Capacity Manager - New Business Models in Green and Decentralized Energy Markets.- Driving Renewables: Business Models for the Integration of Renewable Energy and E-Mobility in Europe.- Smart Battery Systems Driving Renewable Energy Markets.- Marketing of Renewables in Regional Markets: Exploiting the Economic Opportunities ofthe Energy Transition.- Building a Renewables-Driven Power System. Successes and Challenges in Germany.- Marketing Renewable Energy in France.- Marketing Renewable Energy in the United Kingdom.- Marketing Renewable Energy in Italy.- Marketing Renewable Energy in Japan.

Notă biografică

Carsten Herbes is a professor of international management and renewable energy at Nuertingen-Geislingen University (NGU) and Director of the ‘Institute for International Research on Sustainable Management and Renewable Energy’. His research interests include marketing and acceptance of renewable energies, renewable energy cooperatives, Japanese business and economy. Before joining NGU he worked as a management consultant and board member of a bio-energy company.

Christian Friege is the former CEO of LichtBlick AG, a leading green energy company in Germany and a consultant in the field. His research interests include renewable energy, direct selling and customer management. His research was published, among others, in Journal of Service Research and Energy Policy. He has taught at Nuertingen Geislingen University and University of St. Gallen. Currently, he serves as a member of the board of Cewe Stiftung & Co KGaA.

Textul de pe ultima copertă

This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success?
Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.

Caracteristici

Explains fundamental concepts of renewable energy marketing in an easy to understand and comprehensive way Describes customer preferences towards renewables and helps marketers to design, price, distribute their products and communicate about them Explains legal frameworks of state-led support for renewables in different countries that set the background for marketing of renewables Provides practical examples that illustrate successful marketing strategies Points to opportunities in special markets for renewables such as tourism or e-mobility