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Media and Society into the 21st Century – A Historical Introduction de L Gorman

Media and Society into the 21st Century – A Historical Introduction

Autor L Gorman
en Limba Engleză Paperback – 26 ian 2009
Updated and expanded new edition including coverage of recent media developments and the continued impact of technological change Newly reworked chapters on media, war, international relations, and new media A new "Web 2. 0" section explores the role of blogging, social networking, user-generated content, and search media in media landscape.
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Specificații

ISBN-13: 9781405149358
ISBN-10: 1405149353
Pagini: 380
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.54 kg
Ediția:0002
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

Market/readership/level : This text would be appropriate as required and/or supplementary reading in the following courses at the undergraduate levels: Introduction to Media; Introduction to Communications; Introduction to Media and Culture; Media and History. Survey results indicate that 22.2% of users are in "History of Mass Media" courses; 29.6% are in "Mass Media and Society courses; the rest are from a variety of introductory courses in cult/comm/media/technology & society. CMG: History of Mass Media: 479; Mass Media and Society: 1206; Survey of Mass Communication: 1500. Background : This volume did very well for us in the first edition: 3356 paperbacks since publication in November, 2002. More happily, the MAT has increased for us year on year: 765 (02) 1043 (03) and 1602 (04). The bulk of the total sales have been in the export market (1856); 500 and 1007 copies have been sold in the UK and US markets, respectively. The telemarketing survey that we conducted of users of the first edition can be accessed at: http://www.keysurvey.com/report/59306/76096/e82f. Highlights from the survey include: Enrollment information: the book is being used on courses where there are healthy enrollments (50+ students). Supplements: we posed this question in two ways in the survey. On both occasions, a healthy proportion of respondents let us know that some kind of ancillary (e.g., website, Instructor′s Manual) would be welcome. I would be interested in getting the group′s feedback about the utility/added value of a website, which the authors prefer over an IM. Ideas for a new edition: there was a good deal of consensus here. In general, respondents would like to see 1) more global/international content; 2) more updates post–9/11; 3) updates of the new media chapter; 4) illustrations (the authors are proposing to include 30); 5) and again, some kind of ancillary. Feedback on what′s so great about the 1/e: 1) clarity; 2) good historical perspective; 3) solid structure/organization; 4) user–friendliness.

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