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Multimodality in Practice: Investigating Theory-in-Practice-through-Methodology: Routledge Studies in Multimodality

Editat de Sigrid Norris
en Limba Engleză Hardback – 9 noi 2011
In this wide-ranging collection, leading scholars, researchers, and emergent researchers from around the world come together and present examples of multimodal discourse analysis in practice. The book illustrates new theoretical, methodological and empirical research into new technologies such as the internet, software, CD-ROM, video, and older technologies such as film, newspapers, brands or billboards. Each chapter demonstrates how aspects of multimodal theory and method can be used to conduct research into these and other multimodal texts. Taken together, the book advances the field of multimodal discourse analysis and offers a range of current studies that address some of the most important questions facing researchers and students when investigating new or old technologies multimodally in linguistics, education, communication studies, sociology, anthropology and other fields.
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Specificații

ISBN-13: 9780415880374
ISBN-10: 0415880378
Pagini: 270
Ilustrații: 41 black & white illustrations, 2 black & white tables, 40 black & white halftones, 1 black & white line drawings
Dimensiuni: 152 x 229 x 16 mm
Greutate: 0.63 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Studies in Multimodality

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Undergraduate

Cuprins

Preface Sigrid Norris  1. Introduction to Part I: Primary Focus: Social Actors and Their Actions Sigrid Norris  2. Teaching Touch/Response-feel: A First Step to an Analysis of Touch from an (Inter)active Perspective Sigrid Norris  3. Interactive Technologies and the Function of the Senses Jens Loenhoff  4. Multi-modal Exchanges and Power Relations in a Public Relations Department Helen Sissons  5. Scientific Visualizations as Discourse Nexus: Transmission of Content or Context for Making Meaning? Shawn Rowe  6. Sacred Time: Temporal Rhythms in Aipan Practice Gudrun Frommherz  7. Display in Online Environments Rodney H. Jones  8. Technology and Reception as Multimodal Re-making Carey Jewitt  9. Introduction to Part II: Primary Focus Cultural Tools Sigrid Norris  10. Normativity and Software: A Multimodal Social Semiotic Approach Emilia Djonov and Theo Van Leeuwen  11. Reception as Social Action: The Case of Marketing Paul White  12. Combining Computational Tools with Systemic Functional Theory for Discourse Analysis Marissa K. L. E, Kay O’Halloran and Kevin Judd  13. Storm over the Starship: A Geosemiotic Analysis of Brand Co-Creation Denise M. Conroy and Richard W. Brookes  14. Multimodal Texts as Mediated Actions: Voice, Synchronization and Layered Simultaneity in Images of Disability Najma Al Zidjali  15. Mediating Multimodal Environmental Knowledge Across Animation Techniques Carmen Daniella Maier 16. Multimodality in Practice: Investigating Theory-in-practice-through-methodology Sigrid Norris

Descriere

In this wide-ranging collection, contributors present examples of multimodal discourse analysis in practice. The book illustrates new theoretical, methodological and empirical research into new technologies such as the internet, software, CD-ROM, video, and older technologies such as film, newspapers, brands or billboards. Each chapter demonstrates how aspects of multimodal theory and method can be used to conduct research into these and other multimodal texts.