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Multinationals in Latin America: Case Studies: AIB Latin America

Editat de L. Liberman, S. Garcilazo, E. Stal
en Limba Engleză Hardback – 2 dec 2014
The book deals with cases about the impact of, and interaction between, the different Latin American cultural, economic, legal, and political settings on activities, strategies, structures and decision-making processes of MNCs. The cases focus on business processes, settings and organizational behavior in Latin America.
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Specificații

ISBN-13: 9781137024091
ISBN-10: 1137024097
Pagini: 203
Ilustrații: XIX, 203 p.
Dimensiuni: 140 x 216 x 14 mm
Greutate: 0.41 kg
Ediția:2014
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Seria AIB Latin America

Locul publicării:London, United Kingdom

Cuprins

Case 1: Analyzing the Business Opportunity to Internationalize in an Emerging Economy Case 2: Beauty Competition in Central America: Zermat v. Avon Case 3: TOTVS Frachises in Latin America: Innovation and Internationalization Case 4: Braskem: The Creation of a Global-Scale Petrochemical Company Case 5: Resolving Disputes in Different Cultures: The Diplomatic Way Case 6: A Chef's Dream Case 7: Hospital Pablo Uribe: Soulful Health Care Services from Colombia to the World Teaching Notes TN Case 1 TN Case 2 TN Case 3 TN Case 4 TN Case 5 TN Case 6 TN Case 7 TN Case 8

Notă biografică

Leonardo Liberman is an Associate Professor at Universidad de los Andes, Chile, in the Faculty of Business and Economics. He has worked as a lecturer and assistant professor in Sweden, Australia and Chile, and has authored and co-authored more than a dozen top-tier, peer-reviewed journal articles. He has also held leadership roles in academic and business organizations and is the founder of AIB-Latin America (www.aib-lat.org) and its first Chapter Chair.
 
Sergio Garcilazo is a Professor at Universidad Panamericana, Mexico.
 
Eva Stahl is Full Professor at Faculdades Metropolitanas Unidas (FMU), Brazil.