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Not Tonight I Have a Headache: Understanding Headache and Eliminating It from Your Life

Autor Ravinder Singh
en Limba Engleză Paperback – 3 aug 2015
Marketing to the author's patients. Using an email list to which he sends regular newsletters. The author also lectures at hospitals to other physicians and allied health professionals, and have a referral base of doctors who refer to him on a regular basis and will be marketing to their patients as well through their offices.

Ravinder Singh is on the board of the Complementary and Alternative Medicine branch of the American Headache Society (AHS), where he has access to other physicians all over the United States as well as internationally, who have an interest in treating headaches. A lot of physicians have expressed an interest in making the book available to their patients. This opens up the market to patients all over the US and internationally.

Dr. Singh will also be teaching at the meetings of the AHS at the national and local level on the integrative approach.

He is a member the American Academy of Neurology, especially their headache section, which gives him access to a different subset of physicians.

He is developing his own platform of seminars on Headache and Stress management. He has already provided lectures on related topics to the lay public and will be expanding the seminars. The most common cause of headache is stress, and he is developing his own following through these seminars Dr. Singh is a member of the American Institute of Stress, which provides another platform for providing information on headache management.

He will be marketing on local TV and radio. He has appeared on both TV and radio in the past and has experience promoting health related issues on these media outlets. He is becoming the expert on the integrative approach to the treatment of headaches.

Ravinder will also be promoting the book through online approach, including my website and various social media.

He is creating affiliates and joint ventures with people who have similar interests in headache and stress management which will provide more access to people suffering from heada

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Specificații

ISBN-13: 9781630473631
ISBN-10: 1630473634
Pagini: 284
Dimensiuni: 152 x 229 x 16 mm
Greutate: 0.42 kg
Editura: Morgan James Publishing

Cuprins

Section I Diagnosis of Headaches

Chapter 1 What is a Headache Anyway?

Chapter 2 Is Headache Common?

Chapter 3 Headache Characteristics

Chapter 4 Name That Headache

Chapter 5 Migraine Headaches

Chapter 6 Migraine Triggers

Chapter 7 Other Conditions assoc. w/ Migraine

Chapter 8 Tension Type & Other Headaches

Chapter 9 Cluster Headaches

Chapter 10 Laboratory Testing

Chapter 11 What Causes Headache?

Section II Conventional Treatment of Headache

Chapter 12 Basics of Treatment

Chapter 13 Tips to Stop the Pain of Headache

Chapter 14 Conventional Approach to Headache Treatment: Acute Treatment

Chapter 15 Conventional Approach to Headache Treatment: Prophylactic or Preventative Treatment

Section III Non-Pharmacologic Treatment of Headache

Chapter 16 Non-pharmacologic therapy

Chapter 17 Laws of Nature

Chapter 18 Effect of Mind on Health

Chapter 19 Chinese Medicine and Headaches

Chapter 20 Allergy Elimination

Chapter 21 Stress: Negative Mind Over Matter

Chapter 22 Stress Mgmt: Positive Mind Over Matter

Chapter 23 Exercise and Headache Management

Chapter 24 Diet and Headache

Chapter 25 Herbal and Supplement Approaches

Chapter 26 Homeopathy

Section IV Special Situations

Chapter 27 Headache in Women

Chapter 28 Headaches in Children and Adolescents

Chapter 29 Chronic Daily Headaches

Section V Stress and Headache Reduction Program (SHARP)

Chapter 30 The SHARP Approach

Chapter 31 Lifestyle Management

Appendix 1 Life-threatening Causes of Secondary Headaches

Appendix 2 Common OTC medications

Appendix 3 Non-specific prescription headache medications

Appendix 4 Common triptans in use for acute treatment

Appendix 5 Results of the 20-year study on Stress management

Appendix 6 Diet Modification and Migraine Recurrence

Appendix 7 Types of fats


Notă biografică

Ravinder Singh, MD is a board-certified neurologist, specializing in the diagnosis and treatment of headache disorders. He is also a Stress and Wellness Consultant, certified by the Canadian Institute of Stress. He finished his Neurology training from the University of California at Los Angeles (UCLA), and has extensive experience in treating patients with neurological disorders. He is the president of the Beverly Hills Headache Institute. He publishes a regular newsletter/blog, and has been interviewed on both radio and TV.