Political Reputation Management: The Strategy Myth: Routledge New Directions in PR & Communication Research
Autor Christian Schneeen Limba Engleză Paperback – 12 dec 2019
Based on interviews with leading communicators and journalists, this book explores the tensions between a planned, strategic communications approach and a reactive, tactical one. The interviewees, who over the past 15 years have been instrumental in presenting and shaping the public persona of party leaders and Prime Ministers, include, amongst others, William Hague, Ian Duncan-Smith, Michael Howard, David Cameron, Tony Blair and Gordon Brown.It draws a unique picture of how political reputations are managed and, ultimately, confirms the discrepancy between what political communications management is thought to be, and how communications practitioners actually operate. This book empirically reviews political communications practice in order to analyse to what degree reality matches the concepts of strategic communications management.
This will be essential reading for researchers, educators and advanced students in public relations, communications studies and marketing.
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 381.57 lei 6-8 săpt. | |
Taylor & Francis – 12 dec 2019 | 381.57 lei 6-8 săpt. | |
Hardback (1) | 1032.56 lei 6-8 săpt. | |
Taylor & Francis – 6 ian 2015 | 1032.56 lei 6-8 săpt. |
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Specificații
ISBN-13: 9780367870553
ISBN-10: 036787055X
Pagini: 216
Dimensiuni: 156 x 234 x 12 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge New Directions in PR & Communication Research
Locul publicării:Oxford, United Kingdom
ISBN-10: 036787055X
Pagini: 216
Dimensiuni: 156 x 234 x 12 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge New Directions in PR & Communication Research
Locul publicării:Oxford, United Kingdom
Public țintă
PostgraduateCuprins
1. Strategic Reputation Management: Nothing but a myth? 2. Political Communication Management: Understanding the context 3. The Strategic Communication Management Process 4. Reviewing Political Communication Management Practice 5. Communication Management in Action 6. Managing News 7. Managing Resources 8. Debunking the Strategy Myth: Quite tactical after all
Recenzii
'In this careful and thoughtful book, Christian Schnee gets to the heart of the relationship between politicians and their communicators. In his subtle account he challenges conventional wisdom and offers an insightful analysis, based in his own political experience and extensive academic research. A 'must read' for anyone wishing to understand how contemporary politics is communicated' - Heather Savigny, PhD, Senior Lecturer, Bournemouth University, UK
'This is an excellent book that offers a thought-provoking insight into political public relations. The practical experience of the author is combined with their theoretical understanding and empirical data to create a unique and authoritative understanding of how senior politicians communicate.' - Dr Nigel Jackson, Reader in Communication and Persuasion, Plymouth University, UK
'This is an excellent book that offers a thought-provoking insight into political public relations. The practical experience of the author is combined with their theoretical understanding and empirical data to create a unique and authoritative understanding of how senior politicians communicate.' - Dr Nigel Jackson, Reader in Communication and Persuasion, Plymouth University, UK
Descriere
It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Basd on interviews with leading communicators and journalists, this book draws a unique picture of how political reputations are managed and
Notă biografică
Christian Schnee has been Senior Lecturer in PR at the University of Worcester, UK since 2008. He began his career as a spokesperson for the Christian Democratic Party in Germany and served as director of government communications in the city state of Hamburg. Between 2005 and 2006 he was head of international media relations for the 2006 FIFA Football World Cup Office in Hamburg. His degree is in History and Political Science, and his PhD is in Political Marketing. This book is based upon his thesis. He regularly works for the Konrad Adenauer Foundation, Europe's largest centre-right political think tank, based in Berlin, with offices in 80 countries. The author is invited each year by the Foundation to talk about political PR at professional conferences and seminars to audiences of students, politicians and various professional groups.