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Procurement Marketing: A Strategic Concept

Autor Udo Koppelmann Traducere de A. Lüders
en Limba Engleză Hardback – 16 iul 1998
This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.
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Specificații

ISBN-13: 9783540644590
ISBN-10: 3540644598
Pagini: 200
Ilustrații: XII, 184 p.
Dimensiuni: 156 x 234 x 17 mm
Greutate: 0.46 kg
Ediția:1998
Editura: Springer Berlin, Heidelberg
Colecția Springer
Locul publicării:Berlin, Heidelberg, Germany

Public țintă

Professional/practitioner

Cuprins

Problems: Corporate Problems. Procurement Problems.- The Vision: The Theory. Consequences of the Vision.- Possible Solutions: Why Procurement Marketing?. Decision Orientation. If-then Decisions.- The Procurement Marketing Solution: Situation Analysis. Need Analysis. Evaluating and Selecting Supply Markets. Supplier Evaluation. Supplier Negotiations. Procurement Process Handling. Information / Control.

Recenzii

"Probably one of the best books on purchasing I have ever read...a text that talks about how purchasers' focus should rest on evaluating supplier performance levels and that they should be targeted...I have found few books in this field either as rewarding or as useful" Supply Management

Caracteristici

Easy translation of relevant theoretical findings into every-day business The reader will be led towards the right combination of procurement tools for his business