Product Research: The Art and Science Behind Successful Product Launches
Editat de N. R. Srinivasa Raghavan, John A. Cafeoen Limba Engleză Paperback – 29 noi 2014
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Specificații
ISBN-13: 9789400791046
ISBN-10: 9400791046
Pagini: 320
Ilustrații: XII, 305 p.
Dimensiuni: 155 x 235 x 17 mm
Greutate: 0.45 kg
Ediția:2009
Editura: SPRINGER NETHERLANDS
Colecția Springer
Locul publicării:Dordrecht, Netherlands
ISBN-10: 9400791046
Pagini: 320
Ilustrații: XII, 305 p.
Dimensiuni: 155 x 235 x 17 mm
Greutate: 0.45 kg
Ediția:2009
Editura: SPRINGER NETHERLANDS
Colecția Springer
Locul publicării:Dordrecht, Netherlands
Public țintă
ResearchCuprins
Innovation and information sharing in product design.- Improving Intuition in Product Development Decisions.- Design Creativity Research.- User Experience-Driven Wireless Services Development.- Integrating Distributed Design Information in Decision-Based Design.- Decision making in engineering design.- The Mathematics of Prediction.- An Exploratory Study of Simulated Decision-Making in Preliminary Vehicle Design.- Dempster-Shafer Theory in the Analysis and Design of Uncertain Engineering Systems.- Role of Robust Engineering in Product Development.- Distributed Collaborative Designs: Challenges and Opportunities.- Customer driven product definition.- Challenges in Integrating Voice of the Customer in Advanced Vehicle Development Process – A Practitioner’s Perspective.- A Statistical Framework for Obtaining Weights in Multiple Criteria Evaluation of Voices of Customer.- Text Mining of Internet Content: The Bridge Connecting Product Research with Customers in the Digital Era.- Quantitative methods for product planning.- A Combined QFD and Fuzzy Integer Programming Framework to Determine Attribute Levels for Conjoint Study.- Project Risk Modelling and Assessment in New Product Development.- Towards Prediction of Nonlinear and Nonstationary Evolution of Customer Preferences Using Local Markov Models.- Two Period Product Choice Models for Commercial Vehicles.
Textul de pe ultima copertă
New product development is a highly creative exercise, often involving an interdisciplinary decision making and execution process.
This book is a compendium of research articles on various issues concerning product research,
written by research scholars both from academia and industry.
The papers have been divided into four main parts. The first part is on innovation and information sharing in product design. The second part deals with decision making in engineering design.
The third part treats customer driven product definition, and the last part brings together articles on quantitative methods for product planning.
This book is a compendium of research articles on various issues concerning product research,
written by research scholars both from academia and industry.
The papers have been divided into four main parts. The first part is on innovation and information sharing in product design. The second part deals with decision making in engineering design.
The third part treats customer driven product definition, and the last part brings together articles on quantitative methods for product planning.
Caracteristici
The first book of its kind giving a fair treatment to both quantitative and qualitative methodologies relevant to research in product development Articles are the result of research pursued by top notch researchers and practitioners from around the world