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Public Relations for Dummies 2e de E Yaverbaum

Public Relations for Dummies 2e

Autor E Yaverbaum
en Limba Engleză Paperback – 29 mai 2006
This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs.
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Specificații

ISBN-13: 9780471772729
ISBN-10: 0471772720
Pagini: 384
Dimensiuni: 187 x 235 x 21 mm
Greutate: 0.52 kg
Ediția:2nd Edition
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

The primary market includes both large and small businesses, for–profit and nonprofit alike, who wish to find new ways of creating positive interactions with the public.  Those interested in entering the PR field are an additional large market.

Descriere scurtă

Cuprins

Introduction. Part I: PR: What It Is, How It Works. Chapter 1: The Power of PR. Chapter 2: X-Raying the PR Process. Chapter 3: Hiring Professional PR Help. Part II: Brainstorming and Thinking Creatively. Chapter 4: Setting Up Your PR Department and Program. Chapter 5: Formulating Ideas. Chapter 6: Using PR Tactics. Part III: Putting the Wheels in Motion. Chapter 7: Creating a Company Newsletter. Chapter 8: Putting Your Message in Writing: The Pres Release. Chapter 9: Writing and Placing Feature Articles. Chapter 10: Promoting Yourself through Public Speaking. Part IV: Choosing the Right Medium for Your Message. Chapter 11: Getting Your Message Out. Chapter 12: Handling the Media. Chapter 13: Tuning In to Radio. Chapter 14:Getting PR on the Tube. Chapter 15: Getting More Ink (Print Isn't Dead Yet). Chapter 16: Going Public in Cyberspace: Your Web Site. Chapter 17: Getting a Grip on New Technology -- Blogs, Webcasting, and Podcasting. Part V: Creating Buzz. Chapter 18: Getting Hits from Buzz Marketing and Viral Marketing. Chapter 19: Staging Publicity Events. Chapter 20: Spotting and Seizing Opportunities. Chapter 21: Knowing What to Do in a PR Crisis. Chapter 22: Evaluating PR Results. Part VI: The Part of Tens. Chapter 23: The Ten Greatest PR Coups of All Time. Chapter 24: Ten Myths about PR -- Debunked. Chapter 25: Ten Reasons to Do PR. Chapter 26: Ten Things You Should Never Do in the Name of PR. Chapter 27: Ten Steps to Better PR Writing. Appendix: Recommended Resources. Index.