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Railway Photographic Advertising in Britain, 1900-1939 de Alexander Medcalf

Railway Photographic Advertising in Britain, 1900-1939: Palgrave Studies in the History of the Media

Autor Alexander Medcalf
en Limba Engleză Hardback – 15 mar 2018
This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company’s vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.
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Specificații

ISBN-13: 9783319708560
ISBN-10: 3319708562
Pagini: 241
Ilustrații: XI, 236 p. 20 illus., 10 illus. in color.
Dimensiuni: 148 x 210 mm
Greutate: 0.55 kg
Ediția:1st ed. 2018
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Seria Palgrave Studies in the History of the Media

Locul publicării:Cham, Switzerland

Cuprins

1. Introduction.- 2. Railway Advertising: Theory and Practice 1900-1939.- 3. In the Country.- 4. By the Seaside.- 5. Around Town.- 6. On the Train.- 7. Conclusion.- Index.

Notă biografică

Alexander Medcalf is Research Fellow for the Department of History at the University of York, UK.

Textul de pe ultima copertă

This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company’s vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.

Caracteristici

Considers the development of railway advertising from 1900 to the outbreak of the Second World War in 1939 Unravels the complex and ever changing processes behind corporate sales communications and efforts to encourage raiway consumption Contends that the changing face of railway photographic advertising is illustrative of a collective shift in the railways’ corporate mindset