Cantitate/Preț
Produs

Redefining Media in the Digital Age: New Global Competitive Advantages: SpringerBriefs in Business

Autor Paolo Sigismondi
en Limba Engleză Paperback – 23 sep 2024
The global rise of streaming and social media platforms, and the influence of tech giants in increasingly more sectors of the economy including the media industry, have disrupted the status quo of the global media competitive landscape. This volume offers an insightful analysis of the profound changes in the competitive advantages in the media industry ushered in by digital convergence, and their ramifications.
As Hollywood enters its second century, it faces novel challenges stemming from the digital revolution, which are greater, in magnitude and in impact, than any of those brought in by previous communication technology revolutions in the last century. These new challenges include the ascent of new competitors, leading conglomerates arising from the digital revolution, which as a result of the ever-expanding reach of digital convergence are successfully operating in the media sector as well. The new competitive dynamics are on display in the analysis of the streaming and social media landscapes.
This book sheds light on the clash of two institutional logics within the new attention economy and its consequences on the competitive landscape. The legacy media institutional logics, represented by the legacy media conglomerates revolving around the Hollywood studios, which have established their primacy in the global mediascape for decades, now directly compete in the new landscape shaped by digital convergence with the digital media institutional logics identifying the tech giants emerging victorious from the digital revolution. The analysis utilizes the dichotomy between scripted and non-scripted media entertainment as a framework to assess the diverse competitive landscapes, business dynamics and their implications, of the different segments shaping the contours and boundaries of the media industry.
Citește tot Restrânge

Din seria SpringerBriefs in Business

Preț: 37948 lei

Nou

Puncte Express: 569

Preț estimativ în valută:
7262 7607$ 6018£

Carte tipărită la comandă

Livrare economică 08-22 aprilie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783031667855
ISBN-10: 3031667859
Ilustrații: X, 120 p. 7 illus. in color.
Dimensiuni: 155 x 235 mm
Greutate: 0.21 kg
Ediția:2024
Editura: Springer Nature Switzerland
Colecția Springer
Seria SpringerBriefs in Business

Locul publicării:Cham, Switzerland

Cuprins

Introduction: The Digital Glocalization Challenge.- Hollywood's Redefined Global Primacy in a Landscape Shaped by Streaming Platforms.- Scripted vs. Non-Scripted Entertainment for Global Audiences.- The Modus Operendi of the New Digital Platforms.- Conclusion: New Directions for the Global Media Industry on the Rebound.

Notă biografică

Paolo Sigismondi, MBA, PhD, is Clinical Professor of Communication at the Annenberg School for Communication and Journalism of the University of Southern California (USC, Los Angeles, CA, USA). His primary research and teaching interests focus on the phenomena of globalization forged by new technologies and economic forces such as multinational corporations, especially media, advertising and entertainment conglomerates, and their multifaceted economic, political, social, and linguistic impact on societies around the world. He has a background as an international executive with more than a decade of work experience in the global media and entertainment industry. His research has been presented at international conferences and published in leading academic journals. He is the author of the book The Digital Glocalization of Entertainment: New Paradigms in the 21st Century Global Mediascape and the editor of the volume World Entertainment Media: Global, Regional and Local Perspective.

Textul de pe ultima copertă

The global rise of streaming and social media platforms, and the influence of tech giants in increasingly more sectors of the economy including the media industry, have disrupted the status quo of the global media competitive landscape. This volume offers an insightful analysis of the profound changes in the competitive advantages in the media industry ushered in by digital convergence, and their ramifications.
As Hollywood enters its second century, it faces novel challenges stemming from the digital revolution, which are greater, in magnitude and in impact, than any of those brought in by previous communication technology revolutions in the last century. These new challenges include the ascent of new competitors, leading conglomerates arising from the digital revolution, which as a result of the ever-expanding reach of digital convergence are successfully operating in the media sector as well. The new competitive dynamics are on display in the analysis of the streaming and social media landscapes.
This book sheds light on the clash of two institutional logics within the new attention economy and its consequences on the competitive landscape. The legacy media institutional logics, represented by the legacy media conglomerates revolving around the Hollywood studios, which have established their primacy in the global mediascape for decades, now directly compete in the new landscape shaped by digital convergence with the digital media institutional logics identifying the tech giants emerging victorious from the digital revolution. The analysis utilizes the dichotomy between scripted and non-scripted media entertainment as a framework to assess the diverse competitive landscapes, business dynamics and their implications, of the different segments shaping the contours and boundaries of the media industry.

Caracteristici

Analyzes the global media industry post the COVID-19 pandemic, shaped by digital convergence Examines the new competitive advantages of Hollywood and of the leading tech companies Explores topics such as streaming platforms, scripted and non-scripted entertainment