Reinventing the Product – How to Transform your Business and Create Value in the Digital Age
Autor Eric Schaeffer, David Sovieen Limba Engleză Hardback – 2 mar 2019
Reinventing the Product looks at the ways traditional products are transforming into smart connected products and ecosystem platforms at a rate much faster than most organizations think. Eric Schaeffer and David Sovie show how this reinvention is made possible: by AI and digital technologies, such as IoT sensors, blockchain, advanced analytics, cloud and edge computing. They show how to deliver truly intelligent, and potentially even autonomous, products with the more personalized and compelling experiences that today's users, consumers and enterprises expect.
Reinventing the Product makes a stringent case for companies to rethink their product strategy, their innovation and engineering processes, and the entire culture to build the future generations of successful 'living products'. Featuring case studies from global organizations such as Faurecia, Signify, Symmons and Haier and interviews with thought leaders and business executives from top companies including Amazon, ABB, Tesla, Samsung and Google, this book provides practical advice for product-making companies as they embark on, or accelerate, their digitization journey.
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Specificații
ISBN-13: 9780749484644
ISBN-10: 0749484640
Pagini: 392
Dimensiuni: 154 x 217 x 32 mm
Greutate: 0.61 kg
Editura: Kogan Page
ISBN-10: 0749484640
Pagini: 392
Dimensiuni: 154 x 217 x 32 mm
Greutate: 0.61 kg
Editura: Kogan Page
Cuprins
Chapter - 00: Introduction; Section - ONE: Enter the new - Smart connected products for the digital age; Chapter - 01: The digital transformation of product making - Happening faster than you think!; Chapter - 02: Trends driving the case for product reinvention; Section - TWO: The digital reinvention of the product; Chapter - 03: A radically new kind of product - Adaptive | collaborative | proactive | responsible; Chapter - 04: Big shift one - From features to experience; Chapter - 05: Big shift two - From hardware to 'as a service'; Chapter - 06: Big shift three - From product to platform; Chapter - 07: Big shift four - From mechatronics to artificial intelligence (AI); Chapter - 08: Big shift five - From linear to agile engineering in the New; Section - THREE: The journey to the reinvented product; Chapter - 09: Seven pivotal capabilities for managing the reinvention of the product; Chapter - 10: The roadmap to success with living products and services; Chapter - 11: Insights from the field; Chapter - 12: Reinvented products in action; Section - FOUR: Future product realities; Chapter - 13: Outlook 2030 - How the reinvented product governs our lives - a crowd-sourced story of innovation in five takes
Notă biografică
Descriere
Understand how disruptive digital technologies will affect product companies and rethink your product strategy, road map and digital capabilities accordingly, with case studies and practical advice for creating new value.