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Research Methods

Autor David Crowther, Geoff Lancaster
en Limba Engleză Paperback – 10 sep 2008
This is the ideal companion for those needing guidance when carrying out a research project in a management or a business-related subject. The text is succinct and concise, written with modular courses in mind for the reader to quickly gain an overall perspective of the fundamental areas and identify the key points that need to be addressed. This clear and practical book also covers the requirements of more general areas of business research and consultancy. New to this edition is a chapter devoted to the analysis of qualitative data - an area many students find they want to focus on. A new accompanying student website also gives practical guidance on some of the problems students face: assistance with writing a research proposal; the structure of a dissertation; collecting data - how much is enough; citing references; links to other resources.

Dissertations and projects form an integral part of many MBA and degree programmes and this text is invaluable when tackling this area for the first time. The authors approach the research task in a step-by-step manner, covering areas such as data collection, observational methods, and data analysis.
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Specificații

ISBN-13: 9780750689533
ISBN-10: 0750689536
Pagini: 304
Ilustrații: Illustrated
Dimensiuni: 156 x 234 x 15 mm
Greutate: 0.5 kg
Ediția:Revizuită
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Upper level undergraduate and postgraduate (MA, MSc) students on business- or management-related degrees and MBA students who have to complete a dissertation/project/consultancy project as part of their assessment.

Cuprins

Introduction
Managing your development as a manager
Introduction to research in management
Management consultancy and research
The consultancy research process
Overview of data collection: approaches, methods and techniques
Data collection: secondary data
Data collection: observational research
Data collection: experimental, quasi-experimental and action research
Data collection: asking questions
Analysing data: nature and purpose
Analysing qualitative data
Actioning research
Appendices
Activity solutions
Reference and further reading
Glossary

Notă biografică

David Crowther, Geoff Lancaster

Descriere

This is the ideal companion for those needing guidance when carrying out a research project in a management or a business-related subject. The text is succinct and concise, written with modular courses in mind for the reader to quickly gain an overall perspective of the fundamental areas and identify the key points that need to be addressed. This clear and practical book also covers the requirements of more general areas of business research and consultancy. New to this edition is a chapter devoted to the analysis of qualitative data - an area many students find they want to focus on. A new accompanying student website also gives practical guidance on some of the problems students face: assistance with writing a research proposal; the structure of a dissertation; collecting data - how much is enough; citing references; links to other resources.

Dissertations and projects form an integral part of many MBA and degree programmes and this text is invaluable when tackling this area for the first time. The authors approach the research task in a step-by-step manner, covering areas such as data collection, observational methods, and data analysis.