The Executive MBA for Engineers and Scientists
Autor James J. Farleyen Limba Engleză Hardback – dec 2009
Presenting concepts in a manner that is easily accessible, The Executive MBA for Engineers and Scientists covers the business principles and applications that today’s technical managers need to know. The book touches upon all the essentials, including marketing, sales, finance, manufacturing, and accounting. It details technical considerations including quality control, technical services, and R & D and highlights how to effectively integrate business concepts with technical considerations. Examples based on the author’s experience working in the pharmaceutical industry and with the Food and Drug Administration illustrate how similar situations can occur in other industries and explain how to solve the problems using the same techniques.
This easy-reading reference not only facilitates the understanding required of today’s technical professional but also provides a time-saving reference for business men and women on the move upward in sales, marketing, and manufacturing who need to expand their knowledge of technical functions. From break-even analysis to technical quality control, this practical guide arms you with the business savvy required to walk into your next meeting with confidence and walk out with an increased sense of accomplishment.
Toate formatele și edițiile | Preț | Express |
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Paperback (1) | 573.18 lei 6-8 săpt. | |
CRC Press – 14 iun 2017 | 573.18 lei 6-8 săpt. | |
Hardback (1) | 1072.98 lei 6-8 săpt. | |
CRC Press – dec 2009 | 1072.98 lei 6-8 săpt. |
Preț: 1072.98 lei
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Specificații
ISBN-13: 9781439800997
ISBN-10: 1439800995
Pagini: 288
Ilustrații: 37 b/w images, 27 tables and PPI 513
Dimensiuni: 156 x 234 x 20 mm
Greutate: 0.69 kg
Ediția:Revizuită
Editura: CRC Press
Colecția CRC Press
ISBN-10: 1439800995
Pagini: 288
Ilustrații: 37 b/w images, 27 tables and PPI 513
Dimensiuni: 156 x 234 x 20 mm
Greutate: 0.69 kg
Ediția:Revizuită
Editura: CRC Press
Colecția CRC Press
Public țintă
Academic, Professional, and Professional Practice & DevelopmentCuprins
Part I: The Elements. Part II: The Elements of the Technical Area. Part III: Integrating the Business and Technical Areas for Profit. Part IV: Planning Ahead
Descriere
Presenting business concepts in a manner that is easy-to-understand, The Executive MBA for Engineers and Scientists covers the business principles and applications that today’s technical managers need to know. The book touches upon all the essential business concepts, including marketing, sales, finance, manufacturing, and accounting. It details technical considerations including quality control, technical services, and R & D. It also highlights how to effectively integrate business concepts with technical considerations. Examples based on the author’s experience working in the pharmaceutical industry and with the Food and Drug Administration illustrate how similar situations can occur in other industries.