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Retail Marketing and Branding – A Definitive Guide to Maximizing ROI 2e de J Perrey

Retail Marketing and Branding – A Definitive Guide to Maximizing ROI 2e

Autor J Perrey
en Limba Engleză Hardback – 6 dec 2012
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters
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Specificații

ISBN-13: 9781118489529
ISBN-10: 1118489527
Pagini: 396
Ilustrații: Illustrations, maps
Dimensiuni: 152 x 229 x 25 mm
Greutate: 0.71 kg
Ediția:2nd Edition
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Cuprins

Notă biografică

Dr. Jesko Perrey Director, Dusseldorf Jesko Perrey is the global leader of the CLM (Customer Lifecycle Management) service line and a core member of the leadership team of the EMEA Consumer Goods & Retail Practice at McKinsey. His focus is on brand management, marketing ROI, segmentation, and CLM across different industries. Jesko is the author of many articles and essays in leading journals and compendiums, particularly on marketing-related subjects such as branding, marketing ROI, segmentation, and CLM, and coauthor of the book Power Brands. He holds an MBA and a PhD from the University of Munster. Dr. Dennis Spillecke Principal, Cologne Dennis Spillecke is a core member of the EMEA Consumer Goods & Retail Practice, as well as of the EMEA Marketing & Sales Practice at McKinsey. Dennis leads the global service line on marketing ROI and branding. In recent years, Dennis' work has focused primarily on the areas of digital marketing, marketing ROI, and branding. Dennis holds a PhD from the Otto Beisheim School of Management (WHU) in Vallendar.

Descriere

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.