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Rhetorical Scope and Performance: The Example of Technical Communication: Contemporary Studies in Technical Communication

Autor Merrill D. Whitburn
en Limba Engleză Hardback – 30 apr 2000 – vârsta până la 17 ani
As we move into the 21st century, broader approaches in governments, industries, and universities are necessary. Governments are increasingly forced to collaborate with other governments to address problems beyond the control of individual nations. Industries increasingly find it difficult to survive without pursuing global markets. Also, universities are moving from departmental to interdisciplinary approaches to curriculums. These changes call for greater scope in goals, social structures, and methodologies. Technical communication is an example of a field deeply involved in all of these institutions and prompted toward greater scope in the engagement of problems. Rhetorical Scope and Performance examines the history of the narrowness of goals, social structures, and methodologies associated with the field of technical communication in the second half of the 20th century.Whitburn traces some of the roots of this narrowness back to a philosophical tradition stemming from Plato, Aristotle, the religious philosophers, and the apologists for science. As an alternative to the narrowness of the philosophical tradition, this work traces a rhetorical tradition stemming from Isocrates, Cicero, Quintilian, and the Renaissance that promotes greater scope in the engagement of problems. This alternative also provides a theoretical construct more appropriate for many of today's needs than the philosophical tradition. Using the history of technical communication as an example, this book shows how an Isocratean rhetoric can broaden and therefore improve our approaches to decision making in the 21st century.
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Specificații

ISBN-13: 9781567505146
ISBN-10: 1567505147
Pagini: 274
Dimensiuni: 156 x 235 x 19 mm
Greutate: 0.57 kg
Editura: Bloomsbury Publishing
Colecția Praeger
Seria Contemporary Studies in Technical Communication

Locul publicării:New York, United States

Notă biografică

MERRILL D. WHITBURN is Louis Ellsworth Laflin Professor of English at the Rensselear Polytechnic Institute. Prior to his academic career, Whitburn held positions in communications with Western Electric and the Gelman Instrument Company,and throughout his career he has seerved as a consultant to industry and other academic institutions.

Cuprins

ForewordIntroductionThe Conflict between Rehetoric and Philosophy in Ancient GreeceThe Attack in Ancient Rome on the Narrowing of RhetoricChristianity, Science, and the Victory of PhilosophyInsufficiency of Ethical and Political Deliberation in Technical Communication in IndustryFaliures and Success in Industrial Efforts to Address Challenges of the Information RevolutionMethodological Narrowness in Approaches to Technical Communication Problems in IndustriesResistence to Technical Communication in Universities and Schools in HumanitiesAnother Theory of Literary Criticism Militating Against Technical CommunicationThe Narrowness of Composition and Technical CommunicationConclusionReferencesAuthor IndexSubject Index