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Routledge Interpretive Marketing Research

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Managing Service Firms: The Power of Managerial Marketing

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Interpreting Consumer Choice: The Behavioural Perspective Model

Imagining Marketing: Art, Aesthetics and the Avant-Garde

Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century

Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption

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The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires

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Romancing the Market

Representing Consumers: Voices, Views and Visions

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Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures

Sensory Marketing: Theoretical and Empirical Grounds

Explorations in Consumer Culture Theory

Taste, Consumption and Markets: An Interdisciplinary Volume

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Consumer Culture, Branding and Identity in the New Russia: From Five-year Plan to 4x4

Food and Experiential Marketing: Pleasure, Wellbeing and Consumption

Macro-Social Marketing Insights: Systems Thinking for Wicked Problems

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Consumption, Psychology and Practice Theories: A Hermeneutic Perspective

Brands: Interdisciplinary Perspectives

The Practice of the Meal: Food, Families and the Market Place

Digitalizing Consumption: How devices shape consumer culture

Co-Creation, Innovation and New Service Development: The Case of Videogames Industry

Death in a Consumer Culture

The Undermining of Beliefs in the Autonomy and Rationality of Consumers

Consumer Behavior: New Essays on the Study of Consumption

Papetărie, jocuri, reviste

Routledge Interpretive Marketing Research