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Marketing and Feminism: Current issues and research de Miriam Catterall

Marketing and Feminism: Current issues and research: Routledge Interpretive Marketing Research

Editat de Miriam Catterall, Pauline Maclaran, Lorna Stevens
en Limba Engleză Paperback – 20 iul 2000
This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include:
* the dark side of female consumption
* women and marketing in Socialist economies
* women and advertising
* ecofeminism and marketing
* gender, marketing and cultural diversity
* marketing, sex and sexuality.
Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.
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Specificații

ISBN-13: 9780415219730
ISBN-10: 0415219736
Pagini: 296
Dimensiuni: 156 x 234 x 19 mm
Greutate: 0.57 kg
Ediția:New.
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Interpretive Marketing Research

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate

Notă biografică

Miriam Catterall, Pauline Maclaran, Lorna Stevens

Cuprins

Introduction Miriam Catterall, Pauline Maclaran and Lorna Stevens Part 1 Feminist Perspectives on Marketing Theory Marketing and Feminists: Past Associations and Futures Involvements Linda Scott; Women's Contribution to the Development of Marketing Thought Barbara Stern; Big Women in Marketing Organisations Danusia Malina; Services Marketing: Feminist Reflections on Servicescape Helen Hill and Ruth Schmidt; Gender in Marketing Communications and Information Technology Alladi Venkatesh; Feminist Perspectives on Green Marketing Susan Dobscha Section 2 Feminist Experiences on Marketing Practice Gender Boundaries in Marketing Practice Lisa Penaloza; The Consumer as Female: Multi-cultural Marketing Experiences Janeen Arnold Costa Women's Experiences of Marketing Communications Stephanie O'Donohue; Reading Rabotnitsa: Gender in a Socialist Economy Natalia Tolstikova; Ecriture Feminine: Autobiography, Shopping and Consumption Stephen Brown and Hope Schau; Marginalised by Marketing Theory: Race, Sexuality, Class and Poverty Eileen Fischer; The Dark Side of Female Consumption Helen Woodruffe Conclusion: Marketing and Feminism: Engagements and Disengagements Miriam Catterall, Pauline Maclaren and Lorna Stevens.

Descriere

This cutting edge, innovative volume contains the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it challenges assumptions in both historical and current contexts.