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Motherhoods, Markets and Consumption de Stephanie O'Donohoe

Motherhoods, Markets and Consumption: Routledge Interpretive Marketing Research

Editat de Stephanie O'Donohoe, Margaret Hogg, Pauline Maclaran, Lydia Martens, Lorna Stevens
en Limba Engleză Hardback – 20 sep 2013
This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combining personal accounts from many mothers with different theoretical perspectives, this book examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave.
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Specificații

ISBN-13: 9780415516495
ISBN-10: 0415516498
Pagini: 258
Ilustrații: 1 Line drawings, black and white; 6 Halftones, black and white; 3 Tables, black and white; 7 Illustrations, black and white
Dimensiuni: 155 x 236 x 18 mm
Greutate: 0.44 kg
Editura: Taylor & Francis
Seria Routledge Interpretive Marketing Research

Cuprins

1. The Making of Mothers  Part I: Motherhood as an Ideological, Mediated Project  2. Motherhood in the Movies, 1942-2010: Social Class Mobility and Economic Power  3. Designing Mothers and the Market: Social Class and Material Culture  4. How to be a Mother: Expert Advice and the Material Subject  5. Negotiations of Motherhood: Between Ideals and Practice  Part II: Feeding Motherhood  6. "It won't do her any Harm" they said, "Or they wouldn't put it on the Market": Infant Weaning, Markets and Mothers' Narratives of Trust  7. Contesting Food: Contesting Mothering?  8. Food, Cooking and Motherhood amongst Bosnian Refugees in Sweden  9. Images of Motherhood: Food Advertising in Good Housekeeping Magazine, 1950-2010  Part III: Motherhood, Consumption and Transitions  10. Bouncing Back: Reclaiming the Body from Pregnancy  11. Managing Pregnancy Work: Consumption, Emotion and Embeddedness  12. Engaging with the Maternal: Tentative Mothering Acts and the Props of Performance  13. Mothers and their Empty Nests: Employing Consumption Practices to Negotiate a Major Life Transition  14. Whose Work is it Anyway?: The Shifting Dynamics of Accountability and Responsibility in Family Mealtime Practices  Part IV: Consumption and Contested Motherhood Identities  15. Mothering, Poverty and Consumption  16. On Markets and Motherhood: The Case of American Mothers of Children Adopted from China  17. Spectacular Pregnancy Loss: The Public Private Lives of the Santorums and Duggars at the Intersection of Politics, Religion and Tabloid Culture  18. Pregnancy, Privacy and Personhood in the Consumer Socialization of Expectant Mothers

Recenzii

This is a timely volume that nurtures a nuanced understanding of the ways that cultures, markets, marketing and consumption "give birth" to experiences of motherhood. For established and aspiring scholars interested in the intersection of gender, consumption, and markets, this book provides an invaluable resource.
Eileen Fischer, York University, Canada
What does motherhood mean, and how does contemporary culture understand it? This comprehensive volume explores these compelling questions. Its expert roster of multidisciplinary, multinational contributors offers a thought-provoking panoply of perspectives on the experiences and expressions of motherhood around the world.
Cele Otnes, University of Illinois at Urbana-Champaign, USA
This book is essential reading for anyone wishing to explore and understand the multifaceted links between markets and motherhood, and I wholeheartedly recommend it.
Stefania Borghini, Bocconi University, Italy
With its carefully researched and thoughtfully composed essays, Motherhood, Markets and Consumption demonstrates the depth and ongoing promise of interpretive consumer research. Under the evident, excellent direction of the editors, the book is sure to inspire new pathways of exploration into the politics, economics and pragmatics of gendered, maternal consumption and in its many expressions.
Daniel Thomas Cook, Rutgers University, Camden, USA
A much needed book finally arrives. Five eminent scholars have assembled a collection that explores critically motherhood in relation to markets and consumption. We welcome this volume both for its intellectual content and potential impact on the world of practice.
Alladi Venkatesh, University of California, USA