Sales Training Games: For Sales Managers and Trainers
Autor Graham Roberts-Phelpsen Limba Engleză Paperback – 16 mai 2017
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Specificații
ISBN-10: 1138252433
Pagini: 274
Dimensiuni: 174 x 246 x 21 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Professional Practice & DevelopmentCuprins
Notă biografică
Recenzii
Descriere
Selling is a skill that should not be limited to sales staff. Customer service, or other support staff, could all benefit from developing an awareness of and an ability to sell to customers. Also, the opportunity for developing those skills should not be limited to sales training workshops.
Here, at last, is a mix of over 80 games, exercises and ideas that can be used to develop sales, customer service and other staff. They range from simple 'skill boosters' for coaching sessions or team meetings, through icebreakers, energizers and selling quizzes to full blown role plays and case studies. The principle at the heart of all the material is that games and exercises should be generic - transferable across different organizations and sales situations - and that they should use an 'open content' approach.
This means that participants must supply their own examples and experiences, to make the material immediately and completely relevant. This collection of games and exercises will enable sales managers or trainers to: c develop their people with confidence, secure in the knowledge that all of the material has been thoroughly road-tested on courses and seminars; c ensure a flexible approach, varying their pace or style in response to the subject matter and their audience; c reinforce the learning, using different formats of exercise to cover the same learning points; c train (rather than talk), using the material to encourage people to start using what they already know.