Search Marketing – A Strategic Approach to SEO and SEM
Autor Kelly Cutleren Limba Engleză Paperback – 2 dec 2023
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| Kogan Page – 2 dec 2023 | 258.52 lei 3-5 săpt. | +22.16 lei 6-12 zile |
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Specificații
ISBN-13: 9781398612808
ISBN-10: 1398612804
Pagini: 312
Dimensiuni: 156 x 233 x 19 mm
Greutate: 0.44 kg
Editura: Kogan Page
ISBN-10: 1398612804
Pagini: 312
Dimensiuni: 156 x 233 x 19 mm
Greutate: 0.44 kg
Editura: Kogan Page
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Cuprins
Section - 01: The fundamentals of search; Chapter - 01: An overview of search; Section - 02: SEO; Chapter - 02: Search engines and web traffic ; Chapter - 03: The Functionality of SEO; Chapter - 04: A Winning SEO Framework; Chapter - 05: Publishing SEO-friendly Content; Chapter - 06: Measuring Successful SEO Outcomes; Section - 03: SEM; Chapter - 07: Overview of SEM; Chapter - 08: Successful SEM Campaigns; Chapter - 09: Refreshing the SEM Approach; Chapter - 10: Advanced Techniques to Measure and Optimize a Campaign; Section - 04: SEO and SEM; Chapter - 11: Working together with SEO and SEM; Chapter - 12: The Future of Search Marketing; Chapter - 13: Conclusion;