Selling All–in–One For Dummies

7 BOOKS IN 1

• Advanced Selling For Dummies
• Negotiating For Dummies, 2nd Edition
• Selling For Dummies, 3rd Edition
• Sales Closing For Dummies
• Sales Prospecting For Dummies
• Success as a Real Estate Agent For Dummies
• Telephone Sales For Dummies

Tried-and-true information and tips for selling like a pro

Are you looking to enter the world of sales, or are you already a salesperson looking for new tips and tactics to expand your business? Whether you're in charge of your own selling career or you're responsible for training and managing a professional sales force, Selling All-in-One For Dummies features everything you need to know to improve your results.

• The art and science of selling -- discover how cooperation, good listening skills, and putting others' needs before your own help sell your ideas, concepts, products, or services
• Dig for gold -- find out where to look for potential customers, how to approach them, and strategies for prospecting with confidence
• Turn prospects into clients -- find the people who need what you have, schedule meetings with them, and address their concerns
• Bring it full circle -- determine the best time to approach the close, understand which strategies to use for different scenarios, and get referrals
• Take the "no" out of negotiation -- grasp the skills and strategies every good salesperson needs to know to negotiate successfully
• Explore specialized and growing fields -- get the 4-1-1 on industry-specific information, instructions, and advice to refine your sales tactics, whether you're selling real estate, insurance, financial services, medical equipment, pharmaceuticals, or biotech
• Think like an entrepreneur -- overcome roadblocks, develop synergistic partnerships, embrace change, brand yourself, boost productivity with the latest technologies, and more
• Connect with social media -- engage with consumers; connect with clients; and build your brand's community with a quick-start guide to the basics of Facebook, Twitter, LinkedIn, YouTube, and blogging

Open the book and find:

• The seven-step selling cycle
• Ways to fish for prospects in the likeliest (and unlikeliest) places
• How to get a meeting and put your clients at ease
• Winning presentation tips
• Time-honored advice on addressing your clients' needs
• A no-frills anatomy of a close
• Questioning and listening strategies that work
• The latest technologies and social media to expand your reach
• Tips for closing a tough customer