Small Giants: Companies That Choose to be Great Instead of Big
Versuri de Bo Burlinghamen Limba Engleză Paperback – 11 oct 2016
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Specificații
ISBN-10: 014310960X
Pagini: 304
Dimensiuni: 140 x 213 x 23 mm
Greutate: 0.25 kg
Ediția:Anniversary
Editura: Penguin Random House Group
Colecția Portfolio
Locul publicării:United States
Descriere
How maverick companies have passed up the growth treadmill - and focused on greatness instead. It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group,
Notă biografică
Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper's, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome.