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Social Media Recruitment – How to Successfully Integrate Social Media into Recruitment Strategy

Autor Andy Headworth
en Limba Engleză Hardback – 2 mar 2016
As the recruiting landscape changes, different methods are needed to attract talent, and social media is a key channel. However, many HR and recruiting professionals are not equipped with the knowledge and understanding to create a social media recruiting strategy. Social Media Recruitment combines practical guidance with case studies and insights from industry thought leaders to provide a full understanding of what social media means for HR and recruitment and how to successfully integrate and use it. In a series of easy-to-follow chapters and manageable steps, Social Media Recruitment covers the essentials from the beginning to the end of the process, including: how to implement a social media strategy; the crossover between HR, recruiting and marketing; measuring ROI; HR policies and procedures needed; big data and HR; using technology in recruiting, such as video interviewing; social media as an internal collaboration and communication tool across companies; how social media will impact recruiting and HR in the future. Ideal for all HR and recruitment professionals, and anyone responsible for talent strategy, Social Media Recruitment focuses on devising and implementing a social media recruitment strategy that works for your organization and is aligned with your recruitment objectives.
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Specificații

ISBN-13: 9780749479213
ISBN-10: 0749479213
Pagini: 224
Dimensiuni: 160 x 240 x 20 mm
Greutate: 0.49 kg
Editura: Kogan Page

Notă biografică

Andy Headworth

Cuprins

Chapter - 00: Introduction; Chapter - 01: The fast-changing recruitment landscape; Chapter - 02: Recruitment using social media; Chapter - 03: Selecting your social networks; Chapter - 04: Social media tools; Chapter - 05: Social media recruitment strategy; Chapter - 06: Candidate sourcing with social media; Chapter - 07: Building your employer brand; Chapter - 08: Social media big data; Chapter - 09: Establishing ROI; Chapter - 10: Social media guidelines; Chapter - 11: Building a business case for social media recruitment; Chapter - 12: Future recruitment

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In order to attract the right people into your organization despite a global shortfall of talented candidates, new methods are now needed to reach future talent. Social media needs to become a vital part of any recruitment strategy. Social Media Recruitment combines practical guidance with case studies and insights from industry thought leaders to provide a full understanding of what social media means for HR and recruitment and how to successfully integrate and use it. It covers the essentials from the beginning to the end of the process, including employer branding, interviewing and onboarding, and how to assess the ROI of the social media recruitment strategy. Ideal for all HR and recruitment professionals, and anyone responsible for talent strategy, this practical guide focuses on devising and implementing a social media recruitment strategy that works for your organization and is aligned with your recruitment objectives.