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Social Media Strategy de Keith A. Quesenberry

Social Media Strategy

Autor Keith A. Quesenberry
en Limba Engleză Paperback – 12 feb 2024
Social Media Strategy presents up-to-date strategies for innovating change, supporting traditional efforts, and leverage consumer influence or the good of the brand. The third edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations.
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Specificații

ISBN-13: 9781538167090
ISBN-10: 1538167093
Pagini: 458
Ilustrații: Text Boxes; Illustrations, unspecified; Tables; Halftones, Black & White including Black & White Photographs; Black & White Illustrations
Dimensiuni: 178 x 254 x 25 mm
Greutate: 0.86 kg
Ediția:Fourth Edition
Editura: Rowman & Littlefield Publishers, Inc.

Notă biografică

Cuprins

TABLE OF CONTENTS¿Second Edition
Part I: An Overview of Social Media
¿1: The Scale and Scope of Social Media
The Rise of Social Media
The Size of Social Influence
Mini Case: Kony 2012
Theoretically Speaking: Interactivity and Two-Way Communication
Chapter 1 Checklist
Social Plan Part 1: Discover and Explore
Questions for Discussion
Additional Exercises
¿2: Shifting Influences and the Decline of Push Marketing
¿3: A Marketer¿s POV from Control to Engagement
Part II: No Hype: A Strategic Framework That Works
¿4: Lay a Foundation, Frame the Conversation
¿5: Make Repairs and Jumpstart the Conversation
¿6: Integrating Marketing, Advertising and Public Relations with Social71
Part III: Choose Social Options for Target, Message, and Idea
¿7: Social Networks, Messaging, Blogs, and Forums
¿8: Microblogging and Media Sharing
9: Geosocial, Live Video, Ratings and Reviews
10: Social Bookmarking and Social Knowledge
Part IV: Integrating Social Media across Organizations
11: Social Media Insights and Crowdsourcing
12: Content Marketing and Influencer Marketing
13: Social Care and Social Selling
Part V: Pulling It All Together
14: Write Your Plan, Plan Your Sell
15: Social Media Law, Ethics and Etiquette
Appendixes
A: Three-Part Social Plan
B: Social Media Tools and Resources
Glossary
Index

Descriere

Descriere de la o altă ediție sau format:
Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control.