In this book I share many ideas on how to build a rock solid foundation to your whole sales approach. I start with showing you the roots through to creating a winning sales strategy. That is - understanding how your client is thinking. This is the foundation of solid sales skills. It's the beginning of mastering the meetings market. "After reading this book, you will know how to sell more. Ciara clearly walks you through how to build trust and confidence with the Meeting Planner so they want to do business with you." Andy Dolce - Owner and Operator of Dolce Hotels & Resorts, Voted one of the "Top 25 Most Influential Executives" in the Meetings Market "I was chasing a corporate client for 3 years, each year filling out the RFP and bidding on their business but not winning it. I worked with Ciara, I implemented just three of the strategies she recommended and boom. I won 75% of that client's meetings business for this year." Heather Thornton - Director of Sales, Yew Lodge Business Solutions, UK "I have completed my review of your training materials. I think they are absolutely fabulous as is. I don't think there is anything I would change." Jessie States - Manager of Professional Development , Meeting Professionals International "Ciara has a brilliant way of focusing you on the client and making the sale all about them." Sally Lopez - Regional Director of Global Sales, Hard Rock Hotels, Europe "We are always trying to get an edge, trying to figure out how to make Meeting Planners happy and win their repeat business. I really want to know their hot buttons. This is great because we get to learn what drives them nuts. We came up with a game plan, some bullet points. Some great things to apply with the team in Texas." David Townsend - Director of Conference & Convention Planning, San Louise Resort, Galveston Convention Center, Texas, USA "Opened Up a Whole New Market! Ciara helped us to open a whole new market segment that we hadn't considered possible for our hotel. We converted two conferences within a few weeks of applying her advice and tips. She just made it easy." Tara Cronin - Vienna Woods Hotel, Cork, Ireland "I certainly can relate to everything you are saying and believe you really understand the business when you highlight points about it all being about "YOU" and being passionate. Passion to me, is definitely the secret of everything we do." Ciara Mundrow - Head of International Affairs, European Society of Cardiology