Strategic Leadership is a strategy research project that addresses the strategic art of leadership, borrowing the US military's ends, ways, and means concept framework. The application of theory to a case study helps one understand how and why the concepts are important in real-time. The study sets out the Baldrige performance excellence criteria to use as a means of assessing an organization's performance to improve national competiveness and innovation. The application and integration of both concepts of strategic art and performance effectiveness addresses a broad strategy that leads organizational change in a new economic age.