Strategic Thinking – A Step–by–step Approach to Strategy and Leadership
Autor Simon Wootton, Terry Horneen Limba Engleză Paperback – 2 iul 2010
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Specificații
ISBN-13: 9780749460778
ISBN-10: 0749460776
Pagini: 160
Ilustrații: 1
Dimensiuni: 156 x 234 x 9 mm
Greutate: 0.23 kg
Ediția:Third Edition
Editura: Kogan Page
ISBN-10: 0749460776
Pagini: 160
Ilustrații: 1
Dimensiuni: 156 x 234 x 9 mm
Greutate: 0.23 kg
Ediția:Third Edition
Editura: Kogan Page
Cuprins
Preface
About this book
PART I. STRATEGIC LEADERSHIPSection 1 Strategic leadership
Strategic leadership and conversational style
Section 2 Strategic leadership – brain-based communication
Section 3 Strategic leadership – the thinking skills required
Case Study Marketing leadership and management action
PART II. STRATEGIC THINKING – THE 9S© APPROACH
Step 1 Gather strategic intelligence
Step 2 Assess strategic capability
Step 3 Create strategic knowledge
Step 4 Make strategic predictions
Step 5 Develop strategic options
Step 6 Create strategic options
Step 7 Take strategic decisions
Step 8 Create and communicate market-led strategy
Step 9 Plan and manage project to implement change
PART III. THE NEXT STEPS
Next Steps
Final thought
Appendix A
Appendix B
Appendix C
References and recommended reading
Index
About this book
PART I. STRATEGIC LEADERSHIPSection 1 Strategic leadership
Strategic leadership and conversational style
Section 2 Strategic leadership – brain-based communication
Section 3 Strategic leadership – the thinking skills required
Case Study Marketing leadership and management action
PART II. STRATEGIC THINKING – THE 9S© APPROACH
Step 1 Gather strategic intelligence
Step 2 Assess strategic capability
Step 3 Create strategic knowledge
Step 4 Make strategic predictions
Step 5 Develop strategic options
Step 6 Create strategic options
Step 7 Take strategic decisions
Step 8 Create and communicate market-led strategy
Step 9 Plan and manage project to implement change
PART III. THE NEXT STEPS
Next Steps
Final thought
Appendix A
Appendix B
Appendix C
References and recommended reading
Index
Notă biografică
Simon Wootton is a former consultant in the pharmaceutical industry and CEO of an Independent Mental Health Service.
Terry Horne was previously a Director of BTR Industries and Colt International. He now develops Masters programs on strategic marketing and leadership at Lancashire Business School.
Terry Horne was previously a Director of BTR Industries and Colt International. He now develops Masters programs on strategic marketing and leadership at Lancashire Business School.
Recenzii
"I like this book because it is easy to apply in the real world" -- John Smethhurst, Business Strategist, Lancashire Business School
Descriere
Now in its third edition, this popular, concise introductory text explains strategic thinking by setting out the right questions to ask when developing strategy. This edition includes new online material and prompt sheets, objectives, action plans, and useful summaries.