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Strategic Thinking – A Step–by–step Approach to Strategy and Leadership

Autor Simon Wootton, Terry Horne
en Limba Engleză Paperback – 2 iul 2010
Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership, now in it's third edition, takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise, you will learn how to formulate strategies and write clear and concise strategic plans. With new online material to support each step and help strengthen your ability to predict future changes, as well as a new section covering key aspects of leadership and neuroscience, this practical book will enable you to: gain a deeper understanding of your market; forecast where your organization is heading; think critically about proposals; write an effective strategic plan Also including prompt sheets, objectives, action plans and useful summaries, this fully updated third edition is a must-have for all practicing managers and business students. Online supporting resources for this book include downloadable templates including taking strategics decisions, creating strategic knowledge and assessing strategic ability.
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Specificații

ISBN-13: 9780749460778
ISBN-10: 0749460776
Pagini: 160
Ilustrații: 1
Dimensiuni: 156 x 234 x 9 mm
Greutate: 0.23 kg
Ediția:Third Edition
Editura: Kogan Page

Cuprins

Preface


About this book 
PART I.           STRATEGIC LEADERSHIPSection 1         Strategic leadership
                        Strategic leadership and conversational style
Section 2         Strategic leadership – brain-based communication
Section 3         Strategic leadership – the thinking skills required
Case Study     Marketing leadership and management action
PART II.          STRATEGIC THINKING – THE 9S© APPROACH
Step 1              Gather strategic intelligence
Step 2              Assess strategic capability
Step 3              Create strategic knowledge
Step 4              Make strategic predictions
Step 5              Develop strategic options
Step 6              Create strategic options
Step 7              Take strategic decisions
Step 8              Create and communicate market-led strategy
Step 9              Plan and manage project to implement change
PART III.         THE NEXT STEPS
Next Steps
Final thought
Appendix A
Appendix B
Appendix C
References and recommended reading
Index

Notă biografică

Simon Wootton is a former consultant in the pharmaceutical industry and CEO of an Independent Mental Health Service. 
Terry Horne was previously a Director of BTR Industries and Colt International. He now develops Masters programs on strategic marketing and leadership at Lancashire Business School.

Recenzii

"I like this book because it is easy to apply in the real world" -- John Smethhurst, Business Strategist, Lancashire Business School

Descriere

Now in its third edition, this popular, concise introductory text explains strategic thinking by setting out the right questions to ask when developing strategy. This edition includes new online material and prompt sheets, objectives, action plans, and useful summaries.