Strategic Thinking – A Step–by–step Approach to Strategy and Leadership
Autor Simon Wootton, Terry Horneen Limba Engleză Hardback – 2 ian 2021
With new online material to support each step and help strengthen your ability to predict future changes, as well as a new section covering key aspects of leadership and neuroscience, this practical book will enable you to: gain a deeper understanding of your market; forecast where your organization is heading; think critically about proposals; write an effective strategic plan Also including prompt sheets, objectives, action plans and useful summaries, this fully updated third edition is a must-have for all practicing managers and business students. Online supporting resources for this book include downloadable templates including taking strategics decisions, creating strategic knowledge and assessing strategic ability.
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 208.28 lei 3-5 săpt. | |
Kogan Page – 2 iul 2010 | 208.28 lei 3-5 săpt. | |
Hardback (1) | 353.72 lei 3-5 săpt. | |
Kogan Page – 2 ian 2021 | 353.72 lei 3-5 săpt. |
Preț: 353.72 lei
Nou
Puncte Express: 531
Preț estimativ în valută:
67.69€ • 70.24$ • 56.58£
67.69€ • 70.24$ • 56.58£
Carte disponibilă
Livrare economică 22 februarie-08 martie
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9781398698253
ISBN-10: 1398698253
Pagini: 160
Dimensiuni: 162 x 240 x 14 mm
Greutate: 0.4 kg
Ediția:00003
Editura: Kogan Page
ISBN-10: 1398698253
Pagini: 160
Dimensiuni: 162 x 240 x 14 mm
Greutate: 0.4 kg
Ediția:00003
Editura: Kogan Page
Cuprins
Preface
About this book
PART I. STRATEGIC LEADERSHIPSection 1 Strategic leadership
Strategic leadership and conversational style
Section 2 Strategic leadership – brain-based communication
Section 3 Strategic leadership – the thinking skills required
Case Study Marketing leadership and management action
PART II. STRATEGIC THINKING – THE 9S© APPROACH
Step 1 Gather strategic intelligence
Step 2 Assess strategic capability
Step 3 Create strategic knowledge
Step 4 Make strategic predictions
Step 5 Develop strategic options
Step 6 Create strategic options
Step 7 Take strategic decisions
Step 8 Create and communicate market-led strategy
Step 9 Plan and manage project to implement change
PART III. THE NEXT STEPS
Next Steps
Final thought
Appendix A
Appendix B
Appendix C
References and recommended reading
Index
About this book
PART I. STRATEGIC LEADERSHIPSection 1 Strategic leadership
Strategic leadership and conversational style
Section 2 Strategic leadership – brain-based communication
Section 3 Strategic leadership – the thinking skills required
Case Study Marketing leadership and management action
PART II. STRATEGIC THINKING – THE 9S© APPROACH
Step 1 Gather strategic intelligence
Step 2 Assess strategic capability
Step 3 Create strategic knowledge
Step 4 Make strategic predictions
Step 5 Develop strategic options
Step 6 Create strategic options
Step 7 Take strategic decisions
Step 8 Create and communicate market-led strategy
Step 9 Plan and manage project to implement change
PART III. THE NEXT STEPS
Next Steps
Final thought
Appendix A
Appendix B
Appendix C
References and recommended reading
Index
Notă biografică
Simon Wootton is a former consultant in the pharmaceutical industry and CEO of an Independent Mental Health Service.
Terry Horne was previously a Director of BTR Industries and Colt International. He now develops Masters programs on strategic marketing and leadership at Lancashire Business School.
Terry Horne was previously a Director of BTR Industries and Colt International. He now develops Masters programs on strategic marketing and leadership at Lancashire Business School.
Recenzii
"I like this book because it is easy to apply in the real world" -- John Smethhurst, Business Strategist, Lancashire Business School
Descriere
Descriere de la o altă ediție sau format:
Now in its third edition, this popular, concise introductory text explains strategic thinking by setting out the right questions to ask when developing strategy. This edition includes new online material and prompt sheets, objectives, action plans, and useful summaries.
Now in its third edition, this popular, concise introductory text explains strategic thinking by setting out the right questions to ask when developing strategy. This edition includes new online material and prompt sheets, objectives, action plans, and useful summaries.