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Strategies for Success in the New Telecommunications Marketplace: Artech House Telecommunications Library

Autor Karen G. Strouse
en Limba Engleză Hardback – 30 noi 2000
The author examines the slow pace of competitive development in the US telecommunications industry and the lack of risk-taking to provide consumers with a better service. The author also considers the situation in other developed countries.
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Specificații

ISBN-13: 9781580531429
ISBN-10: 1580531423
Pagini: 346
Dimensiuni: 159 x 236 x 24 mm
Greutate: 0.61 kg
Editura: Artech House Publishers
Seria Artech House Telecommunications Library


Descriere

In today's crowded and confusing telecom marketplace, determining the right strategic direction is the key to differentiating one telecommunications company from the pack and to attracting and retaining the best customers. Authored by a recognized expert in the field, this practical book provides specific tools for determining the best strategic direction for a company.