Cantitate/Preț
Produs
Total produse
Vezi coșul
Sustainable Entrepreneurship de Marc Dreßler

Sustainable Entrepreneurship

Autor Marc Dreßler
en Limba Engleză Paperback – 28 ian 2024

Preț: 25263 lei

Nou

Puncte Express: 379
Preț estimativ în valută:
4835€ • 5086$ • 4034£

Carte disponibilă

Livrare economică 16-21 decembrie
Livrare express 04-10 decembrie pentru 3064 lei

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783739832234
ISBN-10: 3739832231
Pagini: 296
Dimensiuni: 170 x 239 x 21 mm
Greutate: 0.56 kg
Editura: Uvk Verlag

Notă biografică

Prof. Dr. Marc Dressler is professor of business management and entrepreneurship at Hochschule für Wirtschaft und Gesellschaft Ludwigshafen. He teaches and does research at Weincampus / DLR Rheinpfalz, heads the MBA Wine, Sustainability & Sales program, which he was instrumental in establishing, and is visiting professor at renowned universities (e.g., EM Strasbourg, KEDGE Business School Bordeaux). Prior to academia, he was top-management consultant, partner of a global strategy boutique, and entrepreneur.

Cuprins

1 Relevance of entrepreneurship
2 A brief look at the wine industry
3 Strategic management of small businesses - from theory to practice
4 Strategy - the mainstay of entrepreneurial decision making
5 Strategic planning and analysis - beyond effectuation
6 Instrumental strategy development - beyond causation
7 Customer-centricity and sustainable business model design
8 Goal achievement and fine-tuning business models
9 Recap and outlook for the future