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Sustainable Entrepreneurship de Marc Dreßler

Sustainable Entrepreneurship

Autor Marc Dreßler
en Limba Engleză Paperback – 29 ian 2024

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Specificații

ISBN-13: 9783739832234
ISBN-10: 3739832231
Pagini: 296
Dimensiuni: 170 x 239 x 21 mm
Greutate: 0.56 kg
Editura: Uvk Verlag

Notă biografică

Prof. Dr. Marc Dressler is professor of business management and entrepreneurship at Hochschule für Wirtschaft und Gesellschaft Ludwigshafen. He teaches and does research at Weincampus / DLR Rheinpfalz, heads the MBA Wine, Sustainability & Sales program, which he was instrumental in establishing, and is visiting professor at renowned universities (e.g., EM Strasbourg, KEDGE Business School Bordeaux). Prior to academia, he was top-management consultant, partner of a global strategy boutique, and entrepreneur.

Cuprins

1 Relevance of entrepreneurship
2 A brief look at the wine industry
3 Strategic management of small businesses - from theory to practice
4 Strategy - the mainstay of entrepreneurial decision making
5 Strategic planning and analysis - beyond effectuation
6 Instrumental strategy development - beyond causation
7 Customer-centricity and sustainable business model design
8 Goal achievement and fine-tuning business models
9 Recap and outlook for the future