Calm-Driven Selling Secrets of a Successful Car Salesperson explains customers' anxiety and how it affects their decisions in the car buying process. Calm-Driven strategies allow car salespeople to create relationships with their colleagues and customers leading to a more welcoming and more supportive environment, increase in sales, higher customer satisfaction and repeat business. Mental health professionals have known about Calm-Driven relationship strategies for decades but shared it only with academics or clients. This book combines the best strategies of a car salesperson and a mental health professional to explain the magic of Calm-Driven Selling.