The CIM Marketing Dictionary
Autor Norman Hart, John Stapletonen Limba Engleză Hardback – 18 ian 2017
In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 193.95 lei 6-8 săpt. | |
| Taylor & Francis – 6 iun 1996 | 193.95 lei 6-8 săpt. | |
| Hardback (1) | 513.61 lei 6-8 săpt. | |
| Taylor & Francis – 18 ian 2017 | 513.61 lei 6-8 săpt. |
Preț: 513.61 lei
Preț vechi: 1112.19 lei
-54% Nou
Puncte Express: 770
Preț estimativ în valută:
98.33€ • 102.20$ • 81.52£
98.33€ • 102.20$ • 81.52£
Carte tipărită la comandă
Livrare economică 07-21 februarie 25
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9781138165922
ISBN-10: 1138165921
Pagini: 332
Dimensiuni: 138 x 216 mm
Greutate: 0.45 kg
Ediția:Revised
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1138165921
Pagini: 332
Dimensiuni: 138 x 216 mm
Greutate: 0.45 kg
Ediția:Revised
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
V-ar putea interesa
-
Achieving a Strategic Sales Focus: Contemporary Issues and Future ChallengesKenneth Le Meunier-FitzHugh-10%Preț: 275.40 lei306.37 lei -
Routledge Handbook of Political MarketingJennifer Lees-Marshment-34%Preț: 1245.59 lei1880.05 lei -
Olympic MarketingAlain Ferrand-18%Preț: 1152.77 lei1405.82 lei -
Management and Marketing of ServicesPeter MudiePreț: 445.69 lei -
CybermarketingPauline Bickerton-29%Preț: 312.38 lei442.03 lei -
Getting AttentionSusan Y Kohl-38%Preț: 220.20 lei355.65 lei -
-46%Preț: 155.60 lei288.67 lei -
ThailandJohn StapletonPreț: 112.41 lei -
Preț: 168.68 lei -
Preț: 125.20 lei -
Preț: 133.36 lei -
Harvard Business Review on Increasing Customer LoyaltyHarvard Business PressPreț: 110.49 lei -
The Product Manager's Guide to PricingW. Brian WanlessPreț: 81.39 lei -
Sales Promotion and Brand LoyaltyDubey Jayashree-8%Preț: 473.21 lei514.36 lei -
Preț: 319.36 lei -
Preț: 447.01 lei -
Facebook ALS PR-Instrument: Mehr ALS Ein Hype?Thiemo DammPreț: 385.44 lei -
Preț: 256.71 lei -
Preț: 385.26 lei -
Preț: 203.32 lei -
Preț: 127.33 lei
Public țintă
Professional Practice & DevelopmentCuprins
Terminology includes *marketing research *export *packaging *advertising *information technology *marketing communications *merchandising *sales promotion *selling *public relations *law
Recenzii
'This is an excellent dictionary which combines the classic virtues of comprehensiveness and clarity of expression. The dictionary's wide ranging and up to date entries will make it an invaluable working tool for marketing practitioners and students.'
Professor James E Lynch, University of Leeds
'The CIM Marketing Dictionary demands a position on the shelf of everyone in marketing simply because it is so comprehensive. The fact that it
is edited so professionally by Norman Hart guarantees its accuracy and usefulness. Buy it. Test it. Use it.' Roger Haywood,Chairman, Kestrel Communications
'Marketing Education has been a major growth area during the 1980's and the 1990's. More than ever students are electing to study marketing at BTEC, undergraduate and MBA levels. It is therefore essential that they have an easily accessible reference source to the vocabulary of marketing.
The 5th edition of The CIM Marketing Dictionary has been updated to provide a contemporary source of all major marketing terminology. As such it is an extremely valuable contribution to the students toolkit of reference sources to fully comprehend the many facets of marketing.' David Jobber,Professor of Marketing, University of Bradford
'Recommended as useful supplementary material for practitioners and
students.'
Journal of Communication Management, November 1996
Returned book
'This book is highly recommended to all CAM students as an invaluable reference for the CAM examinations. Not only does it clearly define and explain marketing terms but does so in an extremely clear way.'
CAM News, Feb 1997
Professor James E Lynch, University of Leeds
'The CIM Marketing Dictionary demands a position on the shelf of everyone in marketing simply because it is so comprehensive. The fact that it
is edited so professionally by Norman Hart guarantees its accuracy and usefulness. Buy it. Test it. Use it.' Roger Haywood,Chairman, Kestrel Communications
'Marketing Education has been a major growth area during the 1980's and the 1990's. More than ever students are electing to study marketing at BTEC, undergraduate and MBA levels. It is therefore essential that they have an easily accessible reference source to the vocabulary of marketing.
The 5th edition of The CIM Marketing Dictionary has been updated to provide a contemporary source of all major marketing terminology. As such it is an extremely valuable contribution to the students toolkit of reference sources to fully comprehend the many facets of marketing.' David Jobber,Professor of Marketing, University of Bradford
'Recommended as useful supplementary material for practitioners and
students.'
Journal of Communication Management, November 1996
Returned book
'This book is highly recommended to all CAM students as an invaluable reference for the CAM examinations. Not only does it clearly define and explain marketing terms but does so in an extremely clear way.'
CAM News, Feb 1997
Descriere
The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT.
In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.
In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.