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The Convergence Crisis

Autor Joanna L. Jenkins
en Limba Engleză Paperback – 29 ian 2015
The Convergence Crisis tells the story of an impending paradigm shift in advertising. Beginning in the early 1840s with the birth of the first advertising agency and momentum spurred by industrial systems, the book provides a historical overview of significant events and socio-cultural economic factors that have occurred to explain how and why a [convergence] crisis has erupted in contemporary American advertising. Significant blurring of once-distinct boundaries and redistribution caused by convergence has led to new methods of communication being used in advertising and among audiences. The book intends to bring awareness, clarity, and understanding to the opportunities presented through convergence via its rich historical narrative and theoretical framework.
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  Peter Lang Gmbh, Internationaler Verlag Der W – 29 ian 2015 25579 lei  38-45 zile
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  Peter Lang Gmbh, Internationaler Verlag Der W – 29 ian 2015 88160 lei  38-45 zile

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Specificații

ISBN-13: 9781433126062
ISBN-10: 1433126060
Pagini: 198
Dimensiuni: 147 x 221 x 13 mm
Greutate: 0.3 kg
Editura: Peter Lang Gmbh, Internationaler Verlag Der W

Notă biografică

Joanna L. Jenkins (PhD, Howard University) is Assistant Professor of Strategic Communication and Advertising at Howard University. She previously taught at American University and Bowie State University. She worked in advertising and as a creative consultant before entering academia.

Cuprins

Contents: The Road to Normalcy: The Development of American Advertising, 1840s - Present - Triadic Convergence & The New Media Ecosystem.