The Cultural Dimension of Global Business
Autor Gary P. Ferraro, Elizabeth K. Briodyen Limba Engleză Hardback – 17 iul 2023
The fully updated ninth edition offers:
• An expanded focus on international perspectives, and greater insight into China and its emergence as a global economic power
• Consideration of team interactions in complex global environments, including virtually, while recognizing that individuals have critical influence on business processes and outcomes
• New methodological tools with reflections and exercises to inspire readers to begin thinking and acting globally, offering guidance on identifying salient features of an international business or partnership, adjusting to novel or unexpected circumstances, and capturing the perceptions and behaviors of global businesspeople
• New chapters on understanding one’s own organizational culture as a precursor to conducting business globally, additional material to enhance business partnership interactions, and strategies for integrating the global into local operations
• Discussion of the wide-ranging disruptions facing people and business around the world and the ways in which the global pandemic affected business processes and practices
• Further resources via the Instructor & Student Resource, www.routledge.com/cw/ferraro2, including links, blogs, and videos, an instructor’s resource manual, and a section on relevant cultural sources.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (2) | 545.15 lei 3-5 săpt. | +28.56 lei 6-10 zile |
| Taylor & Francis – 17 iul 2023 | 545.15 lei 3-5 săpt. | +28.56 lei 6-10 zile |
| Taylor & Francis – 20 mar 2017 | 579.81 lei 6-8 săpt. | |
| Hardback (1) | 686.96 lei 6-8 săpt. | |
| Taylor & Francis – 17 iul 2023 | 686.96 lei 6-8 săpt. |
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Specificații
ISBN-13: 9781032101972
ISBN-10: 1032101970
Pagini: 344
Ilustrații: 14 Tables, black and white; 22 Line drawings, black and white; 52 Halftones, black and white; 74 Illustrations, black and white
Dimensiuni: 174 x 246 x 24 mm
Greutate: 0.8 kg
Ediția:9 ed
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1032101970
Pagini: 344
Ilustrații: 14 Tables, black and white; 22 Line drawings, black and white; 52 Halftones, black and white; 74 Illustrations, black and white
Dimensiuni: 174 x 246 x 24 mm
Greutate: 0.8 kg
Ediția:9 ed
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
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Public țintă
Postgraduate and UndergraduateCuprins
Preface
Acknowledgments
1. Cultural anthropology and global business
2. Applying lenses to understanding culture
3. Communicating nonverbally across cultures
4. Communicating across cultures using language
5. Negotiating across cultures
6. Understanding organizational culture
7. Partnering across cultures
8. Transforming business culture
9. Exploring consumers and users
10. Acting and managing globally
Appendix: Cross-cultural scenario discussions
Glossary
References
Acknowledgments
1. Cultural anthropology and global business
2. Applying lenses to understanding culture
3. Communicating nonverbally across cultures
4. Communicating across cultures using language
5. Negotiating across cultures
6. Understanding organizational culture
7. Partnering across cultures
8. Transforming business culture
9. Exploring consumers and users
10. Acting and managing globally
Appendix: Cross-cultural scenario discussions
Glossary
References
Notă biografică
Gary P. Ferraro is Professor Emeritus of Anthropology at the University of North Carolina at Charlotte, received his BA from Hamilton College and his MA and PhD from Syracuse University. He was a Fulbright Scholar at the University of Swaziland (1979–1980) and at Masaryk University in the Czech Republic (2003) and twice served as a visiting professor for the University of Pittsburgh's Semester at Sea Program, a floating university that travels around the world. He has conducted long-term research in Kenya and Eswatini (formerly Swaziland) and has traveled widely throughout many other parts of the world. He has served as a consultant/trainer for such organizations as the Peace Corps, IBM, Bank of America, Georgia Pacific, Duke Energy, and J.M. Huber, among others.
Elizabeth K. Briody has been involved in cultural-change efforts for over 35 years, first at General Motors Research and later through her own consulting practice, Cultural Keys. She has worked with clients in manufacturing, health care, petrochemicals, consumer products, and service industries. She has written several books including Transforming Culture and Partnering for Organizational Performance. Briody is leading the Anthropology Career Readiness Network to improve student preparation for the job market and is Past President of the National Association for the Practice of Anthropology. Briody was the 2020 awardee of the Bronislaw Malinowski Award for lifetime achievement from the Society for Applied Anthropology. She earned her BA from Wheaton College, Norton, MA and her MA and PhD from The University of Texas at Austin.
Elizabeth K. Briody has been involved in cultural-change efforts for over 35 years, first at General Motors Research and later through her own consulting practice, Cultural Keys. She has worked with clients in manufacturing, health care, petrochemicals, consumer products, and service industries. She has written several books including Transforming Culture and Partnering for Organizational Performance. Briody is leading the Anthropology Career Readiness Network to improve student preparation for the job market and is Past President of the National Association for the Practice of Anthropology. Briody was the 2020 awardee of the Bronislaw Malinowski Award for lifetime achievement from the Society for Applied Anthropology. She earned her BA from Wheaton College, Norton, MA and her MA and PhD from The University of Texas at Austin.
Descriere
Now in its ninth edition,The Cultural Dimension of Global Businesscontinues to provide an essential foundation for understanding the impact of culture on global business and global business on culture.
Recenzii
"Chock full of real world examples and practical tips born of decades of research, The Cultural Dimension of Global Business lays out in readable prose the concepts and generalizations that help us make sense of the cultural differences business people confront in their daily lives. From the deep insult of showing the sole of one’s foot in Cairo to expatriate culture shock, Ferraro and Briody take us on a global tour of culture as it impacts business. This book is sure to find a home in both the businessman’s briefcase and the college student’s backpack."
Gregory P. Urban, Department of Anthropology, University of Pennsylvania, USA
"The Cultural Dimension of Global Business is an essential pedagogical tool for instructors in anthropology, sociology and especially in business schools, that deal with variations of human activities in commercial enterprises cross-culturally. The authors offer theory, best practice advice, and clever insights in a wide range of topics, from dealing with contrasting value systems and non-verbal cues, to appropriate ways of using email and text messages in and out of business dealings. This should be required reading for students and business leaders across the spectrum of classrooms and boardrooms."
Timothy de Waal Malefyt, Gabelli School of Business, Fordham University, USA
"This book is a classic that gets better with each new edition. Written by two anthropologists well respected in the field, it provides a comprehensive discussion of culture as it relates to business. They discuss culture in the context of verbal and nonverbal language, values, leadership, negotiation, partnership and more. The new chapters on organizational change and consumer behavior are welcome additions. The book is essential reading for anyone negotiating the cultural dynamics of business locally or globally and is well organized for classroom use."
Ann Jordan, Department of Anthropology, University of North Texas, USA
"Any book that reaches its eighth edition must be responding successfully to reader needs. The Cultural Dimension of Global Business identifies both the pitfalls and challenges of working in a rapidly changing world economy, while simultaneously acting as an informed guide for how to become a successful player in the twenty-first century. New chapters on consumers and cultural transformation make clear the relevance of connections between a firm and its customers. As you would expect of a book rooted in business anthropology, it’s all here – the evidence, the stories, the analyses and, most importantly, the strategies needed to work effectively within any kind of business culture, wherever you may be. A must for those interested in a long-term career in transnational business."
Brian Moeran, School of Modern Languages and Cultures, University of Hong Kong, HK
"Few books maintain their appeal over time. And even fewer become 'classics'. The Cultural Dimension of Global Business is one of those. It remains a 'must read' for any practitioner or scholar of business. Now in its eighth Edition, a testament to its value proposition, this book stands above other similar titles for several reasons. First is the authoritative and in-depth treatment of culture and its implications for business by the authors – two accomplished anthropologists. This new edition preserves its coverage of fundamental understanding of how culture impacts business, but provides new context, cases, and applications. Business practitioners will find the chapters on negotiations, cross-cultural partnering, and cultural transformation especially valuable. I also found the treatment of globally oriented workforce, leadership and organizations to be especially worthwhile."
S. Tamer Cavusgil, J. Mack Robinson College of Business, Georgia State University, USA
"I would highly recommend the eighth edition of The Cultural Dimension of Global Business for anyone teaching – or interested in – international business, organisational behaviour and human resources, and marketing. The book wears its solid scholarly grounding in classic cultural and business literature lightly, using current examples and thought-provoking questions to engage its readers, and the authors cover a wide scope of material without talking down to students. I will definitely be including this textbook in teaching undergraduates and postgraduates across a variety of courses at Oxford."
Kate Blackmon, Saïd Business School, University of Oxford, UK
Gregory P. Urban, Department of Anthropology, University of Pennsylvania, USA
"The Cultural Dimension of Global Business is an essential pedagogical tool for instructors in anthropology, sociology and especially in business schools, that deal with variations of human activities in commercial enterprises cross-culturally. The authors offer theory, best practice advice, and clever insights in a wide range of topics, from dealing with contrasting value systems and non-verbal cues, to appropriate ways of using email and text messages in and out of business dealings. This should be required reading for students and business leaders across the spectrum of classrooms and boardrooms."
Timothy de Waal Malefyt, Gabelli School of Business, Fordham University, USA
"This book is a classic that gets better with each new edition. Written by two anthropologists well respected in the field, it provides a comprehensive discussion of culture as it relates to business. They discuss culture in the context of verbal and nonverbal language, values, leadership, negotiation, partnership and more. The new chapters on organizational change and consumer behavior are welcome additions. The book is essential reading for anyone negotiating the cultural dynamics of business locally or globally and is well organized for classroom use."
Ann Jordan, Department of Anthropology, University of North Texas, USA
"Any book that reaches its eighth edition must be responding successfully to reader needs. The Cultural Dimension of Global Business identifies both the pitfalls and challenges of working in a rapidly changing world economy, while simultaneously acting as an informed guide for how to become a successful player in the twenty-first century. New chapters on consumers and cultural transformation make clear the relevance of connections between a firm and its customers. As you would expect of a book rooted in business anthropology, it’s all here – the evidence, the stories, the analyses and, most importantly, the strategies needed to work effectively within any kind of business culture, wherever you may be. A must for those interested in a long-term career in transnational business."
Brian Moeran, School of Modern Languages and Cultures, University of Hong Kong, HK
"Few books maintain their appeal over time. And even fewer become 'classics'. The Cultural Dimension of Global Business is one of those. It remains a 'must read' for any practitioner or scholar of business. Now in its eighth Edition, a testament to its value proposition, this book stands above other similar titles for several reasons. First is the authoritative and in-depth treatment of culture and its implications for business by the authors – two accomplished anthropologists. This new edition preserves its coverage of fundamental understanding of how culture impacts business, but provides new context, cases, and applications. Business practitioners will find the chapters on negotiations, cross-cultural partnering, and cultural transformation especially valuable. I also found the treatment of globally oriented workforce, leadership and organizations to be especially worthwhile."
S. Tamer Cavusgil, J. Mack Robinson College of Business, Georgia State University, USA
"I would highly recommend the eighth edition of The Cultural Dimension of Global Business for anyone teaching – or interested in – international business, organisational behaviour and human resources, and marketing. The book wears its solid scholarly grounding in classic cultural and business literature lightly, using current examples and thought-provoking questions to engage its readers, and the authors cover a wide scope of material without talking down to students. I will definitely be including this textbook in teaching undergraduates and postgraduates across a variety of courses at Oxford."
Kate Blackmon, Saïd Business School, University of Oxford, UK