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The Greatest Sales Stories Ever Told: From the World's Best Salespeople

Autor Robert Shook
en Limba Engleză Paperback – 15 ian 1998

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Specificații

ISBN-13: 9780070579972
ISBN-10: 0070579970
Pagini: 245
Dimensiuni: 150 x 224 x 17 mm
Greutate: 0.35 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill Education
Locul publicării:United States

Cuprins

Part I: Mental Attitude.Selling with Enthusiasm, Told by Mary Kay Ash.The Bigger They (Prospects) Are, Told by Jack A.Sullivan.Selling Multi-Million Dollar Homes in Beverly Hills, Told by Stan Herman.Where There's A Will, There's A Way, Told by Michael McCafferty.The Blind Dentist, Told by Jerry Heffel.It's Not the Territory, Told by Robert L.Shook.Part II: The Initial Approach.You Meet the Nicest Investors on the Golf Course, Told by Alan ``Ace'' Greenberg.Taking the Bully by the Horns, Told by Robert L.Shook.The Golf Buddies, Told by Richard Connolly.Being There, Told by Betsy Martin.Never Prejudge, Told by Ebby Halliday.A Captive Audience, Told by Neil Balter.The New Kid on the Block, Told by Edward Lubin.Keeping in Touch, Told by Terrie Williams.Everybody is a Prospect, Told by Judie McCoy.Selling the Right Person, Told by Robert L.Shook.They Can Run But They Can't Hide, Told by Steven M.Finkel.Part III: Selling Yourself.Listen with Sincerity, Told by Joe Girard.Sticking to Your Convictions, Told by Bob Woolf.Speaking the Customer's Language, Told by William J.Bresnan.Making Things Happen, Told by Georgette Mosbacher.A Difference in Cultures, Told by Jack Masser.Creating a Level of Confidence, Told by James McEachern.Selling Sports Celebrities, Told by David Burns.The Listener Who Couldn't Hear, Told by Tony Parimello.A Lesson on Listening, Told by James Clayton.The Four Seasons in London, Told by Isadore Sharp.Taking Charge, Told by Robert L.Shook.Part IV: Innovation.Changing Dreams Into Realities, Told by Martin D.Shafiroff.Let Your Satisfied Customers Do Your Selling, Told by Barry J.Farber.It Pays to Advertise, Told by Richard Luisi.Selling Glitz, Told by Marc Roberts.The Surprise Package, Told by Clinton Billups.How to Sell Houses by the Railroad Track, Told by Tom Hopkins.Part V: Selling Solutions.The Superdome Deal, Told by Randy Vataha.The ``Easy'' Way to Increase Your Estate, Told by Barry Kaye.Switching Gears, Told by Richard D.Schultz.Part VI: Creating a Sense of Urgency.Only One is Eligible, Told by John Covell.When At First You Don't Succeed, Told by John Covell.Gangbusters! Told by, Jay Bernstein.Urgency! Told by, Mark ``K'' Kottich.Part VII: Closing the Sale.Selling the Houston Astros, Told by William E.Odom.No Grief, Told by Robert L.Shook.Preserverance Pays Off, Told by Ross Perot.Do or Die, Told by F.Pete Gullick.Having A Clear Objective, Told by Zig Ziglar.Being an ``Impartial'' Third Party, Told by Robert L.Shook.Part VIII: Servicing the Customer.From Tiny Acorns Grow Mighty Oaks, Told by Richard Luisi.Full-Service Real Estate Selling, Told by Cindy Rossmeisl.Going That Extra Mile, Told by Roger Dow.The $10,000 Sale That Became A $2,000,000 Sale, Told by Joe Gandolfo.Special Occasions, Told by William R.Chaney.