The Greatest Sales Stories Ever Told: From the World's Best Salespeople
Autor Robert Shooken Limba Engleză Paperback – 15 ian 1998
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Specificații
ISBN-13: 9780070579972
ISBN-10: 0070579970
Pagini: 245
Dimensiuni: 150 x 224 x 17 mm
Greutate: 0.35 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill Education
Locul publicării:United States
ISBN-10: 0070579970
Pagini: 245
Dimensiuni: 150 x 224 x 17 mm
Greutate: 0.35 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill Education
Locul publicării:United States
Cuprins
Part
I:
Mental
Attitude.Selling
with
Enthusiasm,
Told
by
Mary
Kay
Ash.The
Bigger
They
(Prospects)
Are,
Told
by
Jack
A.Sullivan.Selling
Multi-Million
Dollar
Homes
in
Beverly
Hills,
Told
by
Stan
Herman.Where
There's
A
Will,
There's
A
Way,
Told
by
Michael
McCafferty.The
Blind
Dentist,
Told
by
Jerry
Heffel.It's
Not
the
Territory,
Told
by
Robert
L.Shook.Part
II:
The
Initial
Approach.You
Meet
the
Nicest
Investors
on
the
Golf
Course,
Told
by
Alan
``Ace''
Greenberg.Taking
the
Bully
by
the
Horns,
Told
by
Robert
L.Shook.The
Golf
Buddies,
Told
by
Richard
Connolly.Being
There,
Told
by
Betsy
Martin.Never
Prejudge,
Told
by
Ebby
Halliday.A
Captive
Audience,
Told
by
Neil
Balter.The
New
Kid
on
the
Block,
Told
by
Edward
Lubin.Keeping
in
Touch,
Told
by
Terrie
Williams.Everybody
is
a
Prospect,
Told
by
Judie
McCoy.Selling
the
Right
Person,
Told
by
Robert
L.Shook.They
Can
Run
But
They
Can't
Hide,
Told
by
Steven
M.Finkel.Part
III:
Selling
Yourself.Listen
with
Sincerity,
Told
by
Joe
Girard.Sticking
to
Your
Convictions,
Told
by
Bob
Woolf.Speaking
the
Customer's
Language,
Told
by
William
J.Bresnan.Making
Things
Happen,
Told
by
Georgette
Mosbacher.A
Difference
in
Cultures,
Told
by
Jack
Masser.Creating
a
Level
of
Confidence,
Told
by
James
McEachern.Selling
Sports
Celebrities,
Told
by
David
Burns.The
Listener
Who
Couldn't
Hear,
Told
by
Tony
Parimello.A
Lesson
on
Listening,
Told
by
James
Clayton.The
Four
Seasons
in
London,
Told
by
Isadore
Sharp.Taking
Charge,
Told
by
Robert
L.Shook.Part
IV:
Innovation.Changing
Dreams
Into
Realities,
Told
by
Martin
D.Shafiroff.Let
Your
Satisfied
Customers
Do
Your
Selling,
Told
by
Barry
J.Farber.It
Pays
to
Advertise,
Told
by
Richard
Luisi.Selling
Glitz,
Told
by
Marc
Roberts.The
Surprise
Package,
Told
by
Clinton
Billups.How
to
Sell
Houses
by
the
Railroad
Track,
Told
by
Tom
Hopkins.Part
V:
Selling
Solutions.The
Superdome
Deal,
Told
by
Randy
Vataha.The
``Easy''
Way
to
Increase
Your
Estate,
Told
by
Barry
Kaye.Switching
Gears,
Told
by
Richard
D.Schultz.Part
VI:
Creating
a
Sense
of
Urgency.Only
One
is
Eligible,
Told
by
John
Covell.When
At
First
You
Don't
Succeed,
Told
by
John
Covell.Gangbusters!
Told
by,
Jay
Bernstein.Urgency!
Told
by,
Mark
``K''
Kottich.Part
VII:
Closing
the
Sale.Selling
the
Houston
Astros,
Told
by
William
E.Odom.No
Grief,
Told
by
Robert
L.Shook.Preserverance
Pays
Off,
Told
by
Ross
Perot.Do
or
Die,
Told
by
F.Pete
Gullick.Having
A
Clear
Objective,
Told
by
Zig
Ziglar.Being
an
``Impartial''
Third
Party,
Told
by
Robert
L.Shook.Part
VIII:
Servicing
the
Customer.From
Tiny
Acorns
Grow
Mighty
Oaks,
Told
by
Richard
Luisi.Full-Service
Real
Estate
Selling,
Told
by
Cindy
Rossmeisl.Going
That
Extra
Mile,
Told
by
Roger
Dow.The
$10,000
Sale
That
Became
A
$2,000,000
Sale,
Told
by
Joe
Gandolfo.Special
Occasions,
Told
by
William
R.Chaney.