Cantitate/Preț
Produs
Total produse
Vezi coșul
The Innovation Factory de Gilles Garel

The Innovation Factory

Autor Gilles Garel, Elmar Mock
en Limba Engleză Hardback – 18 mar 2016
The Innovation Factory takes a fresh look at the fine art of breakthrough innovation. What makes it unique is that it brings together an experienced scholar and a serial entrepreneur who share the same passion for understanding the processes and theories needed to innovate over and over again. The book marries theory with practical examples focusing on the Concept-Knowledge (C-K) Theory developed by the prestigious school Mines ParisTech.

For the first time, you will discover the unknown story of the Swatch watch told by Elmar Mock, the creative engineering force behind the Swatch. In this book, he passionately tells how he helped to create this breakthrough innovation that saved the Swiss watch industry in the 1980s. Gilles Garel, a professor of management, relates this tale of epic innovation to C-K theory and both convincingly argue that organizations can channel creativity to develop breakthrough innovations that disrupt markets.

Innovation is not just a case of acquiring aptitude. It is also a question of attitude: Innovators strive to remain creative and active. The book provides an overview of the characteristics and essential strengths of the successful Innovation Factory, Creaholic, based in Switzerland. The example of Creaholic helps readers grasp what breakthrough innovation is truly all about.

The book’s use of vibrant metaphors helps readers easily digest the ideas and concepts presented. The book concludes with thoughts about future directions for the watch industry.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 37596 lei  18-23 zile +3642 lei  6-12 zile
  CRC Press – 12 iul 2022 37596 lei  18-23 zile +3642 lei  6-12 zile
Hardback (1) 61612 lei  6-8 săpt.
  CRC Press – 18 mar 2016 61612 lei  6-8 săpt.

Preț: 61612 lei

Preț vechi: 77015 lei
-20% Nou

Puncte Express: 924
Preț estimativ în valută:
11795€ • 12260$ • 9779£

Carte tipărită la comandă

Livrare economică 06-20 februarie 25

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781498740210
ISBN-10: 1498740219
Pagini: 188
Ilustrații: 13 black & white illustrations, 39 black & white tables
Dimensiuni: 156 x 234 x 16 mm
Greutate: 0.43 kg
Ediția:1
Editura: CRC Press
Colecția Auerbach Publications

Public țintă

Professional Practice & Development

Cuprins

Nobody Goes Truffle Hunting on the Highway. The Hidden Side of the Concept of the Swatch. C-K: A Truly Practical Theory of Breakthrough Innovation. The Molecular Metaphor of Innovation: Gas, Liquid, Crystal. The Metaphor of the Matriarch. Epilogue: Watches to be Watched: Connected Watches, or the Innovation War Raging on Your Wrist.

Recenzii

"When Elmar Mock invented the Swatch, and when he launched Creaholic, he was unaware that he was applying a C-K method of reasoning. When Gilles adopted and spread the C-K Theory, he was unaware that the invention of the Swatch would be one of the most perfect examples of this theory. It was thanks to their meeting one another that they were able to share their thoughts in a harmonious, inventive, and accomplished fashion that will most certainly arouse the curiosity of the reader.

Throughout all of the chapters we can only be in admiration of the talent of these two partners. The former has a penchant for vibrant metaphors, which help him share his approach, his vision, and his accomplishments with the reader. ... The latter is a fervent admirer of the rigor of well-built theoretical constructions, which he passes on to the reader with precision, passion, and a neat sense of examples."
—From the Foreword by Yves Pigneur, Professor, Lausanne University, and co-author of Business Model Generation: A Handbook for Visionaries, Game Changers, and Challenges

Notă biografică

Gilles Garel is a professor at the National Academy of Arts and Trades (Cnam), Paris, France, and at the Polytechnic School of France At Cnam. He is the chair of Innovation Management and has been collaborating with companies on innovation and project management since the 1990s. He is also director of Cnam’s Interdisciplinary Laboratory of Scientific Action research (LISRA).
Elmar Mock is an engineer of chronometers and plastic material. At the age of 26, he, along with Jacques Müller, invented the Swatch. He subsequently conceived the Rockwatch for Tissot before leaving the watch industry. In 1986 he founded his own company, Creaholic, in Biennes, Switzerland. He is cited as an inventor in more than 150 patents. In 2010 he won the Gaïa Prize.

Descriere

The Innovation Factory takes a fresh look at the fine art of breakthrough innovation. Written by an experienced researcher and scholar and by an experienced inventor and entrepreneur, it marries theory with practical examples focusing on the Concept-Knowledge (C-K) Theory developed by the prestigious school Mines ParisTech. Elmar Mock, the creative engineering force behind the Swatch, passionately tells how he helped to create this revolutionary product that saved the Swiss watch industry in the 1980s. Gilles Garel, a professor of management, relates this tale of epic innovation to C-K Theory.