The Perfect Meal – The Multisensory Science of Food and Dining
Autor C Spenceen Limba Engleză Paperback – 2 oct 2014
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Specificații
ISBN-13: 9781118490822
ISBN-10: 1118490827
Pagini: 424
Dimensiuni: 171 x 244 x 22 mm
Greutate: 0.86 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom
ISBN-10: 1118490827
Pagini: 424
Dimensiuni: 171 x 244 x 22 mm
Greutate: 0.86 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom
Public țintă
Primary MarketThis book is primarily aimed at those working in, or writing about, the food industry, that is, the chefs, trainee chefs, food and sensory scientists, marketers, large food chains, gourmets, critics, and food lovers in general who are interested in delivering and obtaining a specific experience to diners/drinkers.
This is a wide and diverse market encompassing both food scientists and food service professionals such as chefs, restaurant managers and restaurant owners, so it will be important for the book to have as much exposure in trade magazines and newspapers as in academic journals see suggested publications below.
Secondary Market
The book should also be of interest to the intelligent lay reader who is curious about food and drink. Many of the insights outlined in this volume should also be applicable in the home dining setting. Furthermore, health researchers, for instance, those involved in trying to tackle the obesity crisis, should also be interested in a number of findings concerning the factors that influence how much people eat. Those working with the aging and hospital populations, where problems with eating can be very salient, may also find the material covered in this volume highly relevant.
Academic/Vocational Education Markets
Students on culinary/catering courses in locations such as the Institute Paul Bocuse (France), the Alicia Foundation (Spain), and the Basque Culinary Centre (Spain) should all be interested, as should those taking more advanced degree courses in catering/hospitality management around the world. There is also significant crossover into the subject areas of psychology and sociology, where the study of how and what people eat is a major behavioral research topic.
Cuprins
Notă biografică
Charles Spence is Professor of Experimental Psychology and Head of the Crossmodal Research Laboratory in the Department of Experimental Psychology at Oxford University. Betina Piqueras-Fiszman was Consumer and Sensory Researcher at the Crossmodal Research Laboratory in the Department of Experimental Psychology at Oxford University and is currently Assistant Professor in the Department of Marketing and Consumer Behaviour at Wageningen UR.
Premii
- PROSE Winner, 2015