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The Routledge Companion to Advertising and Promotional Culture de Emily West

The Routledge Companion to Advertising and Promotional Culture: Routledge Media and Cultural Studies Companions

Editat de Emily West, Matthew P McAllister
en Limba Engleză Paperback – 19 dec 2024
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.
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Specificații

ISBN-13: 9780367645120
ISBN-10: 0367645122
Pagini: 404
Dimensiuni: 178 x 254 x 22 mm
Greutate: 0.73 kg
Ediția:2nd edition
Editura: Taylor & Francis
Seria Routledge Media and Cultural Studies Companions