The Step-By-Step Guide to Build Your Brand

Branding your company takes more than adding a logo. This book walks you through how to:

* Build a memorable brand identity

* Create strong messaging that connects with customers

* Identify and communicate your differentiators

* Attract customers who share your vision

To create a brand, you need to project a vision and reputation worthy of loyalty. Use the sixteen steps in this book to build your brand, and transform your business into a strong competitor that will attract the target customers you've been searching for.