Tourism Information Technology: CABI Tourism Texts
Autor Pierre Benckendorff, Zheng Xiang, Pauline Sheldonen Limba Engleză Paperback – 20 feb 2019
- Provides comprehensive and up to date coverage of all key topics in tourism information technologies.
- Covers new areas, such as augmented and virtual reality, robotics, smart destinations, disruptive innovation and the collaborative economy, crowd-sourcing for sustainability, online reputation management and big data.
- Incorporates a wealth of pedagogic features to aid student learning, including key models and concepts, research and industry insights, case studies, key terms, discussion questions, and links to useful websites.
Accompanied by online resources, this book provides a comprehensive and learning-focused text for students of tourism and related subjects.
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Specificații
ISBN-13: 9781786393432
ISBN-10: 1786393433
Pagini: 400
Dimensiuni: 189 x 246 x 21 mm
Greutate: 0.93 kg
Ediția:3rd edition
Editura: CABI
Seria CABI Tourism Texts
ISBN-10: 1786393433
Pagini: 400
Dimensiuni: 189 x 246 x 21 mm
Greutate: 0.93 kg
Ediția:3rd edition
Editura: CABI
Seria CABI Tourism Texts
Notă biografică
Pierre J. Benckendorff is Senior Lecturer, University of Queensland, Australia.
Descriere
Examines IT applications in all sectors, including airlines, travel intermediaries, accommodation, food service, destinations, attraction, events and entertainment. Organised around the stages of the visitor journey, the book reviews how tourists are using technologies to support decision-making before and during their trip.