Utilizing Gamification in Servicescapes for Improved Consumer Engagement

Editat de Miralem Helmefalk, Leif Marcusson

en Limba Engleză Paperback – 2 feb 2020

Descriere de la o altă ediție sau format:
Provides vital research on employing various gamification mechanics to alter and enhance certain behaviors in marketing contexts. The book highlights a wide range of topics, including online gaming, user engagement, and target marketing.

Citește tot Restrânge

Toate formatele și edițiile

	Preț	Express
Paperback (1)	1049^.74 lei 6-8 săpt.
Business Science Reference – 2 feb 2020	1049^.74 lei 6-8 săpt.
Hardback (1)	1380^.56 lei 6-8 săpt.
Business Science Reference – 2 feb 2020	1380^.56 lei 6-8 săpt.