Value co-creation in sport management
Editat de Herbert Woratschek, Chris Horbel, Bastian Poppen Limba Engleză Hardback – 9 iul 2015
This book was published as a special issue of European Sport Management Quarterly.
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Specificații
ISBN-13: 9781138915053
ISBN-10: 113891505X
Pagini: 124
Dimensiuni: 174 x 246 x 13 mm
Greutate: 0.39 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 113891505X
Pagini: 124
Dimensiuni: 174 x 246 x 13 mm
Greutate: 0.39 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Cuprins
1. Value co-creation in sport management 2. The sport value framework - a new fundamental logic for analyses in sport management 3. Exploring customer-to-customer value co-creation platforms and practices in team sports 4. Creating value through membership and participation in sport fan consumption communities 5. Co-destruction of value by spectators: the case of silent protests 6. Considering coopetition strategies in sport tourism networks: a look at the nonprofit nautical sports clubs on the northern coast of France
Descriere
The aim of this book is to spark the debate over value co-creation in the context of sport management, to develop better theories, and to provide guidance for sport managers for the design of value creation as a collaborative relational and dynamic process between multiple actors.
The book was published as a special issue of European Sport Management Quarterly.
The book was published as a special issue of European Sport Management Quarterly.