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Visual Merchandising and Display: Bundle Book + Studio Access Card de Martin M. Pegler

Visual Merchandising and Display: Bundle Book + Studio Access Card

Autor Martin M. Pegler, Anne Kong
en Limba Engleză Quantity pack – 4 apr 2018
Visual Merchandising and Display, Seventh Edition, focuses on all aspects of visual merchandising and display, from classic techniques to the latest developments. Using hundreds of global examples, this text shows how a retailer can optimize its image with its target market by adding interest to window and interior displays. The book includes updated chapters on lighting, fixtures, and interactive media; expanded sections on store planning, CAD programs, floor plans, and planograms; and a new section called Tools for Getting the Job.New to this Edition:- Contains six new case studies and extensively revised and updated images- New section Tools for Getting the Job in Chapter 27 includes tips for creating your own website and using platforms like Behance to showcase your portfolio -Updated and new Go Green boxes discuss current topics in sustainability and visual merchandising Visual Merchandising and Display STUDIO-Study smarter with self-quizzes featuring scored results and personalized study tips-Review concepts with flashcards of terms and definitions-Watch videos that bring chapter concepts to lifeInstructor Resources -Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom-PowerPoint® presentations include images from the book and provide a framework for lecture and discussion
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Specificații

ISBN-13: 9781501315367
ISBN-10: 1501315366
Ilustrații: 353 color illus
Dimensiuni: 219 x 276 x 25 mm
Greutate: 1.5 kg
Ediția:7
Editura: Bloomsbury Publishing
Colecția Fairchild Books
Locul publicării:New York, United States

Caracteristici

New STUDIO offers online student study tools including self-study quizzes, flashcards and videos that bring chapter concepts to life

Notă biografică

Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International.Anne Kong is Professor and former Chairperson of the Visual Presentation and Exhibition Design Department at Fashion Institute of Technology (FIT) and partner of creative services for her own design company, A+D Kong, working with a vast range of clients on consulting and producing large-scale installations.

Cuprins

Table of ContentsPrefacePart I: Getting Started-Visual Merchandising and Display Basics1. Why Do We Display?2. Color and Texture3. Line and Composition4. Light and Lighting5. The Design ProcessPart II: Display Locations and Design Methods6. The Exterior of the Store7. Display Window Construction8. Store Interiors9. Types of Display and Display Settings10. Techniques Commonly Used in Visual Merchandising11. Seasonal Displays and Familiar SymbolsPart III: What to Use for Successful Displays12. Mannequins and Alternatives13. Dressing the Three-Dimensional Form14. Fixtures15. Visual Merchandising and Dressing Fixtures16. Modular Fixtures and Systems in Store Planning17. Furniture as Merchandisers and Props18. Materials and Graphics Used in Visual Merchandising and Store DesignPart IV: Related Areas of Visual Merchandising19. Fashion Accessory Display20. Home Fashions, Hard Goods, and Food Displays21. Point-of-Purchase Display22. Exhibit and Trade Show DesignPart V: Visual Merchandising and Planning23. Visual Merchandise Planning24. Store Planning and Design25. Community and Experiential StoresPart VI: Industry Resources26. Trade Organizations and Sources27. Career Opportunities in Visual Merchandising GlossaryIndex

Recenzii

This book provides a thorough general overview of the visual merchandising industry, highlighting industry terminology and explanations of visual merchandising job duties.
The visuals are excellent-both the photographs and the illustrations.
This book is quite comprehensive and is a great resource for covering both breadth of content and depth of the 'why' behind the 'what' components. The photographs used are wonderful. . .It is both an academic and a professional practice resource.
This is the only book, I have ever used in my ten years of teaching visuals. This book is unique in that is the only one of its kind to explore this area of the industry.