The Business of Fashion: Designing, Manufacturing, and Marketing - Bundle Book + Studio Access Card
Autor Leslie Davis Burns, Kathy K. Mulleten Limba Engleză Quantity pack – 18 mar 2020
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Specificații
ISBN-13: 9781501361005
ISBN-10: 1501361007
Ilustrații: 150 bw illus
Dimensiuni: 380 x 217 x 23 mm
Greutate: 0.82 kg
Ediția:6
Editura: Bloomsbury Publishing
Colecția Fairchild Books
Locul publicării:New York, United States
ISBN-10: 1501361007
Ilustrații: 150 bw illus
Dimensiuni: 380 x 217 x 23 mm
Greutate: 0.82 kg
Ediția:6
Editura: Bloomsbury Publishing
Colecția Fairchild Books
Locul publicării:New York, United States
Caracteristici
Emphasis on business practices associated with design, manufacturing, and marketing strategies and processes across sectors (materials, fashion brands, retailing) and fashion product categories (e.g., women's wear, men's wear, children's wear, accessories, home fashions)
Notă biografică
Leslie Davis Burns is President, Responsible Global Fashion LLC and Professor Emerita, College of Business, Oregon State University, US.Kathy K. Mullet is Associate Professor, College of Business, Oregon State University, US.
Cuprins
Extended Table of ContentsPreface and AcknowledgmentsPart 1: The Global Fashion Supply/Value ChainChapter 1: The Global Fashion IndustryChapter 2: Mission, Objectives, and Competitive Strategies of Fashion BusinessesChapter 3: Sustainable Supply Chains in the Fashion IndustryChapter 4: Sourcing Decisions Across the Fashion Supply ChainPart 2: Business Law and FashionChapter 5: Business Entities in the Fashion IndustryChapter 6: Legal Aspects of Fashion BusinessesPart 3: Marketing, Color, and Fashion ResearchChapter 7: Marketing Research in FashionChapter 8: Color, Material, and Fashion Trend ForecastingPart 4: Designing and Manufacturing Fashion ProductsChapter 9: Designing Fashion ProductsChapter 10: Preproduction ProcessesChapter 11: Manufacturing Fashion ProductsPart 5: Marketing and Retailing Fashion ProductsChapter 12: Marketing Fashion BrandsChapter 13: Fashion Distribution and RetailingGlossaryCareer GlossaryIndex
Recenzii
No other book compares when introducing students to fashion retailing. This is the book students reference during their four years at university. It also works as an introduction to the other classes they will take in their major or minor, all while helping students learn about cross-functional teams in fashion retail.