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The Business of Fashion: Designing, Manufacturing, and Marketing - Bundle Book + Studio Access Card

Autor Leslie Davis Burns, Kathy K. Mullet
en Limba Engleză Quantity pack – 18 mar 2020
"No other book compares.This is the book students reference during their four years at university." - Tara Konya, Southern New Hampshire University, USALearn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice. New to this Edition · Content addresses knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) and Textile and Apparel Program Accreditation Commission (TAPAC) accreditation standards · Expanded discussions of sustainability, corporate social responsibility, and technology across the supply chains for fashion products· Updated and expanded industry examples and case studies, emphasizing fashion brand companies from around the world· A new Careers Glossary listing job titles and descriptions found throughout the fashion industry The Business of Fashion STUDIO Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary
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Specificații

ISBN-13: 9781501361005
ISBN-10: 1501361007
Ilustrații: 150 bw illus
Dimensiuni: 380 x 217 x 23 mm
Greutate: 0.82 kg
Ediția:6
Editura: Bloomsbury Publishing
Colecția Fairchild Books
Locul publicării:New York, United States

Caracteristici

Emphasis on business practices associated with design, manufacturing, and marketing strategies and processes across sectors (materials, fashion brands, retailing) and fashion product categories (e.g., women's wear, men's wear, children's wear, accessories, home fashions)

Notă biografică

Leslie Davis Burns is President, Responsible Global Fashion LLC and Professor Emerita, College of Business, Oregon State University, US.Kathy K. Mullet is Associate Professor, College of Business, Oregon State University, US.

Cuprins

Extended Table of ContentsPreface and AcknowledgmentsPart 1: The Global Fashion Supply/Value ChainChapter 1: The Global Fashion IndustryChapter 2: Mission, Objectives, and Competitive Strategies of Fashion BusinessesChapter 3: Sustainable Supply Chains in the Fashion IndustryChapter 4: Sourcing Decisions Across the Fashion Supply ChainPart 2: Business Law and FashionChapter 5: Business Entities in the Fashion IndustryChapter 6: Legal Aspects of Fashion BusinessesPart 3: Marketing, Color, and Fashion ResearchChapter 7: Marketing Research in FashionChapter 8: Color, Material, and Fashion Trend ForecastingPart 4: Designing and Manufacturing Fashion ProductsChapter 9: Designing Fashion ProductsChapter 10: Preproduction ProcessesChapter 11: Manufacturing Fashion ProductsPart 5: Marketing and Retailing Fashion ProductsChapter 12: Marketing Fashion BrandsChapter 13: Fashion Distribution and RetailingGlossaryCareer GlossaryIndex

Recenzii

No other book compares when introducing students to fashion retailing. This is the book students reference during their four years at university. It also works as an introduction to the other classes they will take in their major or minor, all while helping students learn about cross-functional teams in fashion retail.