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The Fairchild Dictionary of Retailing 2nd Edition

Autor Rona Ostrow
en Limba Engleză Hardback – 20 sep 2008
This edition of The Fairchild Dictionary of Retailing clearly defines terms commonly used in all parts of the retail industry, from retail advertising to merchandising and displays. This comprehensive reference for students and faculty in all retailing and merchandising programs lists over 10,000 terms alphabetically with extensive cross-referencing. Global terms used in the retailing industry, including descriptions of retail market structures of countries around the world, are covered. This up-to-date reference book also includes important legislation related to the retail industry, government agencies, and merchandise marts, new terms related to the e-retailing business, extensive Internet resources, and a bibliography.
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Specificații

ISBN-13: 9781563673443
ISBN-10: 1563673444
Pagini: 480
Dimensiuni: 216 x 279 x 33 mm
Greutate: 1.34 kg
Ediția:2
Editura: Bloomsbury Publishing
Colecția Fairchild Books
Locul publicării:New York, United States

Caracteristici

Terms from related disciplines such as marketing, advertising, computer science, marketing research, transportation and distribution, and consumer behavior

Notă biografică

Rona Ostrow, Lehman College.