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Writing Cultures and Literary Media: Publishing and Reception in the Digital Age: New Directions in Book History

Autor Anna Kiernan
en Limba Engleză Hardback – 21 iul 2021
This Pivot investigates the impact of the digital on literary culture through the analysis of selected marketing narratives, social media stories, and reading communities. Drawing on the work of contemporary writers, from Bernardine Evaristo to Patricia Lockwood, each chapter addresses a specific tension arising from the overarching question: How has writing culture changed in this digital age? By examining shifting modes of literary production, this book considers how discourses of writing and publishing and hierarchies of cultural capital circulate in a socially motivated post-digital environment. Writing Cultures and Literary Media combines compelling accounts of book trends, reader reception, and interviews with writers and publishers to reveal fresh insights for students, practitioners, and scholars of writing, publishing, and communications.
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Specificații

ISBN-13: 9783030750800
ISBN-10: 3030750809
Pagini: 119
Ilustrații: XI, 113 p.
Dimensiuni: 148 x 210 x 15 mm
Greutate: 0.32 kg
Ediția:1st ed. 2021
Editura: Springer International Publishing
Colecția Palgrave Pivot
Seria New Directions in Book History

Locul publicării:Cham, Switzerland

Cuprins

Introduction.- Chapter 1 Convergence culture: new book concepts for new audiences.- Chapter 2 Futurebook critics and cultural curators in a socially networked age.- Chapter 3 Curses and verses: Social media and the shock of the new in poetry and criticism.- Chapter 4 Authentic fictions: Marketing stick stories.- Chapter 5 Visual editions: The analogue renaissance in an age of storytelling.- Conclusion. 



Notă biografică

Anna Kiernan is Senior Lecturer in Creativity and Innovation and Director of the MA Creativity: Innovation and Business Strategy at the University of Exeter, UK. She also runs The Literary Platform, a digital publishing consultancy. A former fiction editor at Simon & Schuster, Anna co-founded the MA in Publishing at Kingston University. Anna’s research focuses on writing culture and cultural value.

Textul de pe ultima copertă

This Pivot investigates the impact of the digital on literary culture through the analysis of selected marketing narratives, social media stories, and reading communities. Drawing on contemporary examples, ranging from the reissue of John Williams’ novel Stoner (2013) to Rebecca Watts’ perceived attack on Holly McNish’s status as a poet in Poetry Now (2018), each chapter addresses a specific theme arising from the overarching question: How has writing culture changed in this digital age? By examining shifting modes of literary production, this book considers how discourses of writing and publishing and hierarchies of cultural capital circulate in a socially motivated post-digital environment.  Writing Culture in a Digital Age combines compelling accounts of book trends, reader reception, and interviews with writers and publishers to reveal fresh insights for students, practitioners, and scholars of writing, publishing, and communications. 

Caracteristici

Tells a comprehensive story of writing and publishing culture in a post-digital era Examines reading communities, cultural critiques and debates, and brand storytelling Analyzes publishing case studies in order to demonstrate how publishing models and writing platforms are responding to the digital marketplace