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Advances in Creativity, Innovation, Entrepreneurship and Communication of Design: Proceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 25-29, 2021, USA: Lecture Notes in Networks and Systems, cartea 276

Editat de Evangelos Markopoulos, Ravindra S. Goonetilleke, Amic G. Ho, Yan Luximon
en Limba Engleză Paperback – 2 iul 2021
This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach entrepreneurial competencies and support business developments, including aspects such as corporate social responsibility and sustainabilityMoreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches for product design, development, and branding. It also discusses applications in education and well-being. Based on the AHFE 2021 Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, held virtually on July  25–29 July, 2021, from USA, the book addresses a broad audience of business innovators, entrepreneurs, designers, and marketing and communication experts alike.

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Specificații

ISBN-13: 9783030800932
ISBN-10: 3030800938
Ilustrații: XVIII, 627 p. 251 illus., 185 illus. in color.
Dimensiuni: 155 x 235 mm
Greutate: 0.89 kg
Ediția:1st ed. 2021
Editura: Springer International Publishing
Colecția Springer
Seria Lecture Notes in Networks and Systems

Locul publicării:Cham, Switzerland

Textul de pe ultima copertă

This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach entrepreneurial competencies and support business developments, including aspects such as corporate social responsibility and sustainabilityMoreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches for product design, development, and branding. It also discusses applications in education and well-being. Based on the AHFE 2021 Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, held virtually on July  25–29 July, 2021, from USA, the book addresses a broad audience of business innovators, entrepreneurs, designers, and marketing and communication experts alike.


Caracteristici

Shows how creativity drives design and innovation Reports on strategies for innovative different types of businesses Describes methods for improving communication and branding through design